About The Position
Our client is a fast-growing New Zealand-based group operating across digital advertising and experiential events. They help businesses increase brand visibility through innovative outdoor advertising solutions while also delivering high-quality corporate events, activations, and brand experiences nationwide. They are seeking a commercially driven Growth Marketing & Business Development Manager to lead lead-generation initiatives, drive outbound business development, and oversee digital marketing strategies across both businesses. This is not a traditional social media role. You'll work closely with the founder to build scalable marketing systems, generate qualified business opportunities, and contribute directly to the company's continued growth. This is a strategic, hands-on position that combines Business Development, Growth Marketing, and Digital Marketing. The role will approximately consist of: 70% Business Development & Lead Generation, 30% Digital Marketing & Brand Growth. We're looking for someone who can think strategically, execute independently, and take ownership of measurable business outcomes.
Requirements
- Thinks commercially as well as creatively
- Enjoys both sales and marketing
- Is passionate about generating business opportunities
- Works independently with minimal supervision
- Is highly organised and detail-oriented
- Takes ownership and accountability
- Communicates confidently in English
- Brings solutions and fresh ideas
- Is comfortable working directly with business owners and senior stakeholders
- 5+ years of Digital Marketing or Growth Marketing experience
- B2B Lead Generation
- LinkedIn Outreach
- Cold Calling or Appointment Setting
- Meta Ads Manager
- Social Media Management
- Email Marketing
- CRM Management
- Canva or Adobe Creative Suite
- Google Analytics (GA4)
- SEO fundamentals
- Copywriting
- Marketing reporting and analytics
Nice To Haves
- Google Ads
- HubSpot
- Apollo
- Clay GoHighLevel
- Lusha
- Waalaxy
- Dux-Soup
- WordPress
- Elementor
- AI tools such as ChatGPT or Claude
Responsibilities
- Build and maintain prospect lists across target industries
- Research businesses with upcoming campaigns, expansions, or marketing initiatives
- Conduct outbound cold calls to decision-makers
- Execute LinkedIn prospecting and outreach campaigns
- Develop and manage email outreach sequences
- Qualify inbound and outbound opportunities
- Schedule qualified meetings for the founder
- Maintain CRM accuracy and sales pipeline
- Follow up consistently with prospects
- Develop repeatable outbound sales processes
- Manage the company LinkedIn page
- Support the founder's LinkedIn profile
- Publish educational and thought leadership content
- Growing connections with marketing and business decision-makers
- Running LinkedIn outreach campaigns
- Engaging with prospects and industry contacts
- Plan, launch, and optimise lead generation campaigns across Meta Ads, LinkedIn Ads, Google Ads (preferred)
- Audience research
- Campaign setup and optimisation
- Landing page optimisation
- Creative testing
- Performance reporting
- Continuous campaign improvements
- Manage and grow the digital presence across both businesses
- Managing social media channels
- Developing monthly content calendars
- Writing engaging marketing copy
- Creating graphics using Canva or Adobe Creative Suite
- Editing supplied photos and videos into engaging content
- Producing short-form videos and reels
- Creating client case studies
- Managing email marketing campaigns
- Running paid Meta advertising campaigns
- Community engagement and audience management
- Support ongoing website improvements
- Updating website content
- Creating landing pages
- Improving SEO performance
- Writing blog articles
- Optimising lead capture
- Increasing website conversion rates
- Develop scalable marketing systems including email nurture campaigns, CRM automations, lead follow-up sequences, newsletter campaigns, and marketing workflows
- Prepare weekly reports covering leads generated, meetings booked, campaign performance, website traffic, paid advertising ROI, and recommendations for continuous improvement
Benefits
- Opportunity to become the growth engine behind two established New Zealand businesses
- Work directly with the founder
- Genuine ownership over both strategy and execution
- Play a key role in driving measurable business growth
- A role where your work has a direct commercial impact—not just on marketing metrics
- An opportunity to make a real difference
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
