Growth Marketer (Demand Generation)

Snout

2d•Remote

About The Position

Snout is seeking a strategic and data-driven Growth Marketer (Demand Generation) to own the acquisition, activation, and expansion of its clinic base. This foundational role involves leading creative and data-driven experiments within a clinic-first, enablement-led growth model. The position requires a blend of demand generation, lifecycle thinking, and operational empathy, offering a unique opportunity to build a growth engine from the ground up in a fast-growing startup focused on improving veterinary care access. The ideal candidate will be responsible for the top and mid-funnel engine, feeding high-intent clinics to Business Development, Sales, and Clinic Success teams, while also supporting activation and expansion post-close. Snout is committed to diversity and inclusion, encouraging applications from candidates who meet at least 75% of the qualifications.

Requirements

4 - 8 years of experience in growth, demand generation, or lifecycle marketing.
Experience generating leads for B2B2C, marketplaces, SMBs, multi-location operators, or services-heavy businesses.
A data driven individual with strong analytical instincts and empathy for non-traditional buyers.
Comfort operating in a Sales and Clinic Success assisted motion.
Bias toward action, testing, iteration and strong decision making based on data.
Ability to travel on a quarterly basis.

Nice To Haves

Familiarity marketing to veterinary, healthcare, or similarly regulated SMB or multi-location audiences.
Prior tenure at a seed or Series A/B startup in a nascent growth capacity.
A demonstrated history of measurable funnel impact: improved activation rates, compressed time-to-first-plan, or expansion metrics attributable to marketing programs.
Ability to design and execute ICP segmentation experiments and convert findings into channel or messaging strategy.

Responsibilities

Drive inbound demand from qualified veterinary clinics via paid search, paid social, partner campaigns, and content syndication.
Build and optimize ICP-specific funnels for small clinics and multi-clinic groups.
Partner with Sales to align on lead quality, handoff, and conversion.
Support the “Signed” to “Activated” journey with clinic-facing education, plan launch templates, and email/SMS campaigns.
Partner with Clinic Success to identify friction points and build programs that reduce time-to-first-plan.
Create programs that help clinics launch additional plans, increase monthly enrollment per clinic, and expand across locations or pet segments.
Support seasonal and lifecycle-based expansion motions including senior plans, add-ons, and multi-pet offerings.
Own experimentation across acquisition and early lifecycle stages: channel tests, messaging tests, and ICP segmentation.
Track performance across the full funnel, including activation rate, time to first plan, and expansion indicators.
Work closely with product marketing to ensure messaging consistency across all growth channels.
Partner with Clinic Success and CX teams to ensure growth programs support the customer experience.
Align with Partnerships on co-marketing and referral programs.