Growth Marketer

Epic Health System Llc•Southfield, MI

1d•Onsite

About The Position

At EPIC Health, we’re building something different—healthcare that is accessible, data-driven, and relentlessly focused on patient outcomes. As a Growth Marketer, you will play a critical role in fueling that mission by driving new patient acquisition and membership growth across EPIC Health and its family of brands. This is a high-impact, high-visibility role focused on performance, experimentation, and measurable results. You’ll own campaigns end-to-end—from strategy to execution to optimization—continuously improving performance across channels and funnels. If you thrive in fast-paced environments, think in metrics, and move quickly from insight to action, this role is built for you.

Requirements

Bachelor’s degree in Marketing, Business, or related field
3–6+ years of experience in growth marketing, performance marketing, or demand generation
Proven track record of driving measurable acquisition results (leads, patients, subscribers, etc.)
Hands-on experience managing paid media campaigns and budgets
Meta Ads (Facebook/Instagram) and Google Ads
CRM and marketing automation platforms (e.g., Go High Level or similar)
Analytics tools (Google Analytics, dashboards, attribution tools)
Landing page builders and conversion tracking tools
Strong understanding of conversion funnels and user behavior
Data-driven mindset with strong analytical and problem-solving skills
Experience with A/B testing and performance optimization

Nice To Haves

Experience in healthcare, multi-location businesses, or high-growth environments
Familiarity with call center-driven conversion models
Experience managing multi-brand or multi-market campaigns
Knowledge of HIPAA-compliant marketing practices

Responsibilities

Develop and execute multi-channel acquisition campaigns across Meta, Google, email, SMS, and landing pages.
Drive new patient acquisition and membership growth across EPIC Health, Exodus, and PATHS.
Launch campaigns quickly and iterate based on real-time performance data.
Build, manage, and continuously optimize end-to-end conversion funnels (ad → landing page → call center → booked appointment/subscription).
Identify drop-off points and implement strategies to improve conversion rates at every stage.
Partner with call center and operations teams to improve lead handling and conversion outcomes.
Own and track key growth metrics including: Cost per lead (CPL), Cost per acquisition (CPA), Conversion rates, Patient/member volume.
Use data and analytics tools to generate insights and drive decision-making.
Build and maintain dashboards to monitor campaign performance and ROI.
Run continuous A/B tests on audiences, creative, messaging, and offers.
Rapidly iterate to identify winning strategies and scale high-performing campaigns.
Develop hypotheses and validate them through structured experimentation.
Partner with creative teams to develop high-performing ad assets and landing pages.
Collaborate with operations and call center teams to align marketing efforts with clinic capacity and patient experience.
Ensure alignment between marketing campaigns and real-world conversion performance.
Identify and test new acquisition channels and growth opportunities.
Explore emerging platforms, partnerships, and tactics to expand reach.
Recommend strategies to improve scalability and efficiency across campaigns.