Growth Marketer
About The Position
Growth Marketer at US HealthConnect (USH) is responsible for managing audience engagement for highly targeted online medical education programs, building a specialty-specific audience for the brand, and improving digital tactics. The role involves supporting the development and execution of data-driven audience acquisition strategies, using analytics and marketing technologies to optimize campaign performance, and analyzing datasets for insights. The Growth Marketer will manage multi-channel digital marketing campaigns, monitor and report on advertising performance, and collaborate with internal and external stakeholders. Continuous testing, learning, and iteration on campaigns using A/B testing are key, as is optimizing content performance and maintaining a strong understanding of USH's processes and data ecosystems. Staying current on new tools, technologies, and AI capabilities is also expected.
Requirements
- Bachelor’s degree (B.S.) or equivalent Marketing, Business, Data Analytics or related area preferred, or equivalent combination of education and experience
- 5+ years’ experience in marketing
- Experience with marketing automation platforms
- Experience working with marketing data and performance metrics
- Flexibility and ability to work independently in a fast-paced environment
- Strong strategic and creative thinking
- Ability to prioritize and manage multiple projects at a time as well as support complex initiatives
- Strong digital, technical, and organizational skills
- Acute attention to detail
- Strong verbal and written communication skills
- Confident communicating with internal partners, vendors and partners
- Proficiency in Microsoft Office programs and Google Analytics/GA4
Responsibilities
- Support the development and execution of data-driven audience acquisition strategies for online programs
- Use analytics, AI tools, and marketing technologies to optimize campaign performance
- Analyze datasets to generate insights and support decision making
- Manage multi-channel digital marketing campaigns (site, email, paid media, social, etc.)
- Monitor, report on, and optimize advertising performance and conversion metrics
- Collaborate with internal stakeholders, vendors, and partners to deliver integrated marketing initiatives
- Participate in project launches and implementation meetings, providing strategic and technical input
- Continuously test, learn, and iterate on campaigns using A/B testing
- Optimize content performance using data insights and best practices
- Maintain strong understanding of USH processes, brands, products, and data ecosystems
- Stay current on new tools, technologies, and AI capabilities and apply where appropriate to improve marketing effectiveness
Benefits
- Competitive salary and benefits package
- Modern working environment that supports work/life balance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
