Growth Lead

Crosby • New York, NY

1d

About The Position

Crosby is hiring a Growth Lead to build a scalable growth motion for its AI-native law firm. The role owns the strategy and execution that drive pipeline growth across channels, including identifying potential buyers, developing ways to reach them, and improving conversion throughout the funnel. The Growth Lead will productize effective channels, create a single source of truth for funnel performance, address issues revealed by funnel analysis, and test new channels to assess their potential for investment.

The role partners closely with sales and events, while also working independently to develop campaigns, analyze performance, and act on insights. Crosby describes itself as a “neofirm”—neither software nor services—and is rethinking traditional technology growth practices to suit its business and protect its brand.

Requirements

• 2–6 years of experience leading growth at a startup, building marketing channels from 0 to 1 and scaling them from 1 to 10.
• Ability to develop creative experiments and analytically measure their performance.
• High agency and ability to take a broad mandate and execute quickly.
• Willingness to test unconventional ideas.
• Good judgment in protecting Crosby’s trusted law-firm brand while developing creative campaigns.
• Analytical ability to own CAC, conversion, activation, and payback by channel, build dashboards, track the funnel, and analyze cohorts independently.
• Low ego and willingness to personally test hypotheses by sending emails or building ad creative.
• Ability to move quickly, communicate clearly, and thrive in ambiguous, fast-paced environments.

Responsibilities

• Partner with sales to build a repeatable outbound motion, including a prioritized target list, messaging, sequencing, and automated ancillary touchpoints such as gifting and event invitations.
• Develop brand-accretive ways to use paid channels, such as advertising, to build awareness among buying committees.
• Develop and execute campaigns that test new channels and messaging to improve pipeline generation and conversion; stop ineffective experiments and scale successful ones.
• Help improve return on investment at events and conferences by assessing ICP and TAM overlap, prioritizing conferences and dinner invitations, and partnering with the events lead to automate invitations and follow-ups and measure ROI.
• Track campaign performance, analyze funnel data, and turn insights into actions that drive pipeline or improve funnel conversion.
• Build a single source of truth for the funnel, identify problems it reveals, and improve the funnel.
• Own channel-level CAC, conversion, activation, and payback, and build dashboards to track the funnel and analyze cohorts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed