Market Growth Lead

Prava Therapy • Los Angeles, CA

2d • Onsite

About The Position

Prava is a VC-backed startup that helps physical, occupational, ABA and speech therapists start, run, and grow independent private practices with the support of AI. We provide the infrastructure and support clinicians need to succeed, including software, credentialing, billing, referral management, and administrative operations, so they can focus on delivering excellent care.

This is not a traditional sales role. Your job is simple: make Prava grow in your market. You will be responsible for building both sides of the market—finding exceptional therapists and creating enough demand to keep them busy. That means recruiting providers, helping them build their caseloads, developing referral relationships, identifying and signing local businesses and organizations, and solving whatever is preventing the market from growing. This is a highly entrepreneurial and highly field-based role. You should expect to spend the majority of your time in the market—meeting therapists, visiting prospective partners, building relationships, identifying opportunities, and turning those opportunities into completed patient visits. You will have significant autonomy in determining how to grow the market. We care much more about outcomes than following a prescribed playbook.

Requirements

• Highly entrepreneurial and comfortable operating without a detailed playbook.
• Enjoy being out in the world meeting people and building relationships.
• Naturally commercial and can sell, recruit, network, and problem-solve.
• Persistent. When one approach does not work, you find another.
• Comfortable walking into a business, introducing yourself, and starting a conversation.
• Can build trust with both healthcare professionals and business owners.
• Move quickly and prefer action over excessive planning.
• Highly accountable and take ownership of results.
• Comfortable being measured on market performance rather than just your individual activity.
• Energized by building something from the ground up.
• This is a highly field-based position. We expect the Market Growth Lead to spend a significant majority of their working time physically in the market—meeting providers, referral partners, prospective customers, and community organizations.
• Some local travel throughout the market will be required.

Nice To Haves

• Market launching or market expansion
• Healthcare business development
• Local or field sales
• Marketplace businesses
• Staffing or recruiting
• Multi-site healthcare
• Senior living or home health
• Provider relations
• Territory management
• High-growth startups

Responsibilities

• Build the provider network: Identify and recruit exceptional PTs, OTs, and SLPs in the market. Develop relationships with clinicians and become someone the local therapy community knows and trusts. Help new providers get started quickly and build meaningful caseloads. Understand why providers are underutilized and take action to get their schedules filled. Build local provider density so Prava can serve patients throughout the market.
• Generate patient demand: Develop local referral channels that consistently generate new patients. Build relationships with physicians, care managers, senior living communities, home health agencies, community organizations, and other sources of therapy referrals. Identify underserved patient populations and create ways for Prava providers to reach them. Work directly with providers to help them develop their own local referral networks.
• Sign local businesses and organizations: Identify SMBs and local organizations that could benefit from working with Prava. Prospect, meet with decision-makers, communicate Prava’s value proposition, and close partnerships. Develop relationships with senior living operators, home health agencies, physician practices, employers, community organizations, and other healthcare partners. Turn signed relationships into actual patient volume—not just contracts.
• Own the market: Know what is happening on the ground at all times. Understand where demand exists, where providers are available, where capacity is constrained, and where the next growth opportunity is likely to come from. Identify problems before they become bottlenecks and solve them. Experiment with new growth channels and double down quickly when something works. Work closely with Prava’s recruiting, operations, clinical, product, and leadership teams to remove barriers to growth. Ultimately, take responsibility for the performance of your market.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed