Growth Lead

Raylu AI•New York, NY

1d•$150,000 - $200,000•Onsite

About The Position

Raylu is hiring a Growth Lead to decide where the company invests in growth and turn those investments into measurable pipeline. Working alongside the founders, Head of Growth, Sales, and Product, this role owns the full-funnel channel mix, including SEO and AEO, paid social, outbound, referrals, events, content, and product-led motions. The Growth Lead will evaluate channel performance, allocate budget and effort, test new channels, and make evidence-based decisions about what to scale or stop. The role offers high autonomy, direct access to leadership, and a meaningful budget to build Raylu’s growth playbook. The role focuses on generating qualified meetings, pipeline, and revenue for Raylu, an AI origination platform serving private markets, including Growth Equity and PE. The Growth Lead will connect marketing spend to business outcomes, improve lead quality and conversion with Sales, build referral and community loops, shape the company narrative through campaigns and content, and create AI-enabled workflows for research, personalization, and operations. In the first 90 days, the Growth Lead will audit channels, tools, data sources, and the funnel; present a ranked channel plan with budget, targets, and kill criteria; launch SEO/AEO and paid-social tests plus a new-channel experiment; report results to leadership; reallocate resources based on results; and propose an initial hire or agency need. The role is based in Midtown Manhattan with an in-office culture Monday through Friday. Compensation is a base salary of $150,000–$200,000 plus meaningful equity.

Requirements

At least 4 years of experience in growth, demand generation, or performance marketing at a fast-growing B2B company, ideally an early-stage company.
Track record of owning business outcomes such as pipeline, meetings, or revenue, rather than only activity or channel-level reporting.
Hands-on experience with SEO and paid social, and a working understanding of how AI answer engines are changing search.
Ability to rank and reallocate channel spend by ROI and make evidence-based decisions to scale or stop initiatives.
Experience identifying, testing, and launching new channels, not only managing established channels.
Strong understanding of funnel metrics and attribution, with practical judgment about the limitations of data.
Ability to work cross-functionally with Product on signals, Sales on lead quality and handoff, and founders on strategy.
Efficiency-focused approach to allocating budget and time.
Clear, effective writing and ability to translate a complex product into messaging relevant to investors.
Hands-on experience with AI tools and no-code workflows, and interest in expanding their use.
Genuine interest in private markets, AI, and capital allocation.
High agency and ability to identify problems, propose solutions, and execute independently.

Nice To Haves

Marketing strategy experience, including ownership of positioning, messaging, segmentation, or a go-to-market plan.
Experience at an early-stage, fast-growing B2B company.

Responsibilities

Own full-funnel growth and connect spend to meetings, pipeline, and revenue; work with Sales to improve lead quality and conversion.
Grow SEO and AEO so Raylu appears in investor searches and AI assistant answers about deal sourcing and origination.
Run paid social campaigns targeting partners and deal teams at PE, growth, and VC funds, measuring cost per qualified meeting.
Identify and test new channels, including product-led signals, and scale or stop experiments based on results.
Set channel strategy, rank channels by ROI, allocate budgets, and defend decisions with data.
Build referral and community loops that generate warm, high-intent introductions from customers, investors, and Raylu’s network.
Develop and deliver launch campaigns, case studies, and thought leadership to establish Raylu’s position in AI origination.
Create AI workflows for research, personalization, and operations.
Audit channels, tools, data sources, and the funnel during the first 30 days and identify gaps in measurement.
Present a ranked channel plan with budgets, targets, and kill criteria, then launch initial SEO/AEO, paid-social, and new-channel tests.
Report results to leadership, reallocate resources toward effective channels, and propose an initial hire or agency need.