Growth Lead, Paid Social & Experimentation

Babbel•New York, NY

3d•$135,000 - $155,000•Hybrid

About The Position

Babbel is hiring a Growth Lead, Paid Social & Experimentation to lead Paid Social, Influencer, and emerging/test channels, with a focus on subscription growth, revenue, and new performance opportunities. The role owns strategy and execution across these channels and is responsible for accelerating growth, finding new revenue opportunities, and using experimentation and AI to improve performance marketing. The Growth Lead will lead and coach a high-performing team, build a culture of rapid experimentation and continuous learning, and identify outdated approaches to replace with more effective ways of working. The role calls for hands-on AI leadership, including building AI tooling and running experiments, and will help drive broader AI adoption across performance marketing. It is based in Babbel’s New York City office and requires at least three days per week in the office.

Requirements

7+ years leading acquisition programs with meaningful budget ownership and measurable results.
Deep Paid Social expertise across Meta, TikTok, Reddit, and Pinterest.
Experience running performance-driven Influencer programs.
Hands-on experience with whitelisting, UGC, creator partnerships, and paid amplification.
Broad digital growth experience and strong understanding of how funnel metrics work together to drive efficient growth.
Builder’s mindset, high agency, strong point of view, and bias toward action.
Comfort challenging established practices and operating in ambiguity while moving quickly from idea to execution.
Strong forecasting, optimization, and measurement skills, including turning performance into clear investment decisions.
Hands-on experience using AI workflows or automation to improve performance marketing execution, decision-making, and operating speed.
Team management experience, including coaching and developing high-performing talent.
Excellent cross-functional leadership and communication skills.

Nice To Haves

Experience in a B2C tech or subscription-based business.

Responsibilities

Own global strategy across Paid Social, Influencer, and emerging/test channels to drive subscriptions, revenue, ROAS, and CLV/CAC.
Build the channel roadmap across budgets, platform mix, audience strategy, creative strategy, and experimentation priorities.
Own forecasting and performance management, identifying risks, opportunities, and investment recommendations.
Own Paid Social and Influencer performance, testing and improving targeting, bidding, creative, landing pages, and offers.
Run and grow an in-house influencer engine across UGC, whitelisting, and paid amplification.
Identify, test, and scale new growth opportunities, including emerging platforms and AI-first ad opportunities.
Drive the creative testing roadmap with Creative, from hypothesis through launch, readout, and scaling.
Use AI and automation to improve planning, testing, reporting, optimization, and team workflows.
Translate insights into faster decisions, investment changes, and scalable improvements across channels and markets.
Identify outdated assumptions, workflows, and channel practices and replace them with more effective approaches.
Work with Analytics and Martech to strengthen tracking, attribution, measurement, and incrementality.
Lead and coach two direct reports, setting clear goals and supporting their development.
Manage platform and agency relationships.
Help senior stakeholders understand performance, changes, and recommended next steps.