Manager, Paid Social

Adelphi Group • New York, NY

3d • $50,000 - $95,000 • Hybrid

About The Position

The Manager, Paid Social drives digital strategy and paid social tactics to meet client goals. The role serves as a leader for clients and internal and partner agency teams, manages and develops junior team members, and oversees quarterly priorities and ad hoc requests. It also communicates paid media insights and recommendations, manages vendor relationships, and applies expertise in campaign optimization, forecasting, tools, budgeting, and integrated media.

Requirements

• Bachelor’s degree in marketing, advertising, or communications.
• At least 3 years of experience managing online marketing or advertising accounts.
• Proactive, self-starting approach.
• General knowledge of direct marketing principles and strategies.
• Polished presentation, communication, and listening skills.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Confidence in analyzing and acting on marketing data.
• Software experience with platforms such as Meta, Pinterest, and TikTok.

Responsibilities

• Drive overall digital strategy and associated tactics to meet client goals in collaboration with account leads.
• Lead client and cross-agency teams, prioritizing and negotiating needs among stakeholders.
• Manage, mentor, and train junior team members.
• Prioritize and manage quarterly priorities and ad hoc requests, ensuring timely execution to client expectations.
• Solve problems, including identifying solutions to issues that have not previously been attempted.
• Share learnings and best practices across the organization.
• Establish expertise within the functional department and client team.
• Identify processes and other ways to improve team efficiency and effectiveness.
• Develop proactive ideas to meet client goals and grow business.
• Consult, educate, and negotiate with clients and agency partners.
• Communicate paid media insights, reporting, trends, and initiatives to clients, agency partners, and vendors.
• Present recommendations and ideas to clients and internal teams.
• Showcase successes to clients.
• Educate the client team on trends, best practices, and technologies.
• Escalate issues appropriately using sound judgment.
• Apply expertise in paid social optimization, forecasting, opportunity and gap analysis, campaign management tools, bid management, social platforms and trends, research and competitive analysis, budgeting, pacing, billing, integrated media, client scope, and industry trends.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager