Growth Lead, Franchises

Pilot.com•San Francisco, CA

9d•$133,000 - $179,000

About The Position

We’re early in building our franchise channel and are looking for someone to help us figure it out from the ground up. We’re hiring a Growth Lead to build Pilot’s franchise channel from scratch. This is a high-ownership individual contributor role . You’ll operate like a mini–GM, staying deeply hands-on—running experiments, talking to operators and franchisors, launching campaigns, and driving pipeline yourself. This role is a strong fit for someone early in their career who wants to own a real business problem end-to-end .

Requirements

You’re early in your career but have strong business judgment
You’ve taken ownership of something ambiguous before
You’re excited to do the work yourself—not just design strategy
You’re comfortable navigating messy, multi-stakeholder environments
2–5 years of experience in consulting, banking, startups, GTM roles, or similar
High ownership: you take responsibility for outcomes, not just tasks
Scrappy: you find ways to get things done with limited resources
Analytical: you use data to guide decisions and prioritize
Clear communicator: you can tailor messaging to different audiences (operators vs HQ)

Nice To Haves

MBA or equivalent experience is a plus, not required
Exposure to SMBs, multi-location businesses, or operations-heavy industries is helpful

Responsibilities

Figure Out the Franchise Motion (0 → 1)
Understand how franchise systems buy (corporate vs franchisee vs both)
Identify high-potential segments (e.g., QSR, fitness, home services, multi-unit operators)
Test different entry points (top-down via franchisor vs bottom-up via operators)
Run Fast Growth Experiments
Launch scrappy tests across channels (events, outbound support, partnerships, content, paid)
Try different GTM motions (corporate deals, multi-location bundles, pilot programs)
Use results to determine what scales
Be Close to Customers
Talk directly to franchise owners, operators, and corporate teams
Understand operational pain points (unit economics, reporting, cash flow, multi-entity complexity)
Translate insights into messaging and acquisition strategies
Execute End-to-End
Build landing pages, write emails, run outreach, and launch campaigns yourself
Stand up webinars or events tailored to franchise operators
Move quickly with minimal process or support
Own Pipeline
Be accountable for generating qualified opportunities and contributing to revenue
Partner closely with Sales to refine positioning and improve conversion
Focus on what drives deals across different buyer types
Build Early Partnerships
Identify and engage franchise ecosystems (POS systems, franchise consultants, associations)
Run co-marketing or co-selling experiments
Help Pilot become relevant within franchise networks