Growth Creative Strategist

Vesync • Tustin, CA

1d

About The Position

The Growth Creative Strategist translates consumer insights, performance data, and business objectives into creative strategies across paid social, YouTube, CTV, and emerging digital channels. The role combines creative storytelling with performance marketing to develop campaigns that support brand awareness, engagement, customer acquisition, and retention.

Working across growth marketing, creative development, performance media, and consumer research, the strategist identifies consumer motivations and purchase barriers and develops scalable creative frameworks to improve marketing efficiency and sales growth. The role partners with Product, GTM, IMC, Growth Marketing, Ecommerce, Lifecycle, creators, agencies, and internal creative teams to develop, test, optimize, and extend creative concepts across the customer journey and marketing channels.

Requirements

• Seven years of experience in performance creative, direct response, or paid social for consumer brands, including hands-on DTC experience.
• Hands-on experience across the full process of research, hypothesis development, briefing, production, testing, and iteration.
• Deep working knowledge of creative performance on Meta and experience across multiple channels.
• Deep experience with creative analytics platforms such as Motion, Foreplay, or Atri, and the ability to use performance data to determine what to create next.
• Ability to present personally written concepts, their briefs, and their performance results, and to distinguish a new angle from a new edit.
• Comfort building while brand positioning and claims frameworks are still being established, starting from a CAC target and hypothesis.
• Experience in a regulated category such as health, wellness, medical devices, or supplements, with the ability to write hooks that pass review.

Nice To Haves

• Experience in consumer technology, home appliances, or health and wellness categories.
• Ability to rapidly prototype ideas through rough creative concepts, mockups, simple edits, or creator-style content before investing in full production.

Responsibilities

• Develop creative strategies based on performance insights to support growth across awareness, consideration, conversion, and retention.
• Research customer motivations, objections, purchase triggers, and category education gaps using research, reviews, testing, and performance data.
• Develop persona, messaging, and content frameworks that guide consumers through the purchase journey.
• Partner with Product, GTM, and IMC teams to turn strategic priorities and seasonal calendars into creative testing initiatives and GTM plans.
• Research endemic and non-endemic competitors for successful hooks, angles, and formats.
• Own the creative concept pipeline, generating concepts, narratives, hooks, formats, and educational approaches for testing.
• Distinguish strategic concepts from asset variations and develop detailed creative briefs with audience insights, messages, content structure, success metrics, testing variables, and hypotheses.
• Create repeatable systems for concept management, creative taxonomy, testing prioritization, naming conventions, and knowledge sharing.
• Maintain a testing roadmap to improve creative effectiveness and prevent content fatigue.
• Partner with Growth Marketing to evaluate creative across Meta, Google, YouTube, TikTok, Amazon, affiliate, influencer, and emerging platforms.
• Analyze creative effectiveness using engagement, hook rate, sustain rate, CTR, CVR, CAC, ROAS, and incrementality metrics.
• Identify and scale successful themes, messages, creators, formats, and storytelling approaches; discontinue underperforming approaches.
• Promote data-informed creative experimentation based on consumer behavior and test results.
• Partner with creators, influencers, agencies, production partners, and internal creative teams to develop content efficiently and at scale.
• Develop creator strategies and briefing frameworks that balance authenticity, platform practices, and business objectives.
• Keep content production ahead of media demand and creative fatigue, and identify opportunities to use customer stories, testimonials, reviews, expert validation, and user-generated content.
• Capture creative learnings and apply them across paid media, ecommerce, lifecycle marketing, social content, retail marketing, and product launches.
• Translate successful advertising concepts into broader consumer communications and extend successful messages across landing pages, product detail pages, email, SMS, and retention campaigns.
• Develop playbooks explaining which creative approaches work, why they work, and how to scale them.

Benefits

• Opportunity to lead two category-leading brands with strong consumer loyalty and momentum.
• Opportunity to own a critical growth engine for the US business.
• Partnership with product, engineering, and marketing teams.
• Opportunity to shape the future of DTC at scale within a global organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed