Creative Strategist

True Classic•Calabasas, CA

19h•Hybrid

About The Position

True Classic is hiring a Creative Strategist to own the development of high-performing, persona-driven creative strategy and messaging across paid media channels. The role leads creative strategy and performance-informed messaging development, ensuring concepts, copy, and testing frameworks produce measurable business impact across the funnel. It is suited to a strategic, analytical, hands-on, consumer-minded professional who can turn customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment. The role has global, omnichannel accountability across product categories, countries, and sales and marketing channels, with impact across DTC, retail, wholesale, marketplaces, and emerging channels. The position is hybrid, with three days per week in the Calabasas, California office.

Requirements

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising.
Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools.
Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills.
Ability to translate performance data into scalable creative concepts and actionable testing frameworks.
Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes.

Nice To Haves

Familiarity with AIDA, PASDA, and other direct-response copy frameworks.
Experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping.

Responsibilities

Own creative reporting and learning recaps across assigned products and verticals.
Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps.
Translate customer insights, customer experience feedback, and performance trends into actionable creative testing roadmaps.
Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts.
Build persona-based messaging frameworks across funnel stages, including value propositions, objections, reasons to believe, social proof, offers, and calls to action.
Write direct-response copy for hooks, voiceover scripts, captions, headlines, and landing page concepts.
Develop messaging systems and playbooks to improve consistency, speed, and creative quality.
Apply consumer psychology, jobs-to-be-done thinking, and persuasion frameworks to strengthen campaign effectiveness.
Author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights.
Collaborate with the Creative Director to reverse-engineer top-performing concepts and develop scalable creative systems.
Provide direction and feedback to creators, editors, and production partners throughout execution.
Prototype and communicate creative direction using lightweight edits, annotated boards, and visual references when needed.
Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV.
Maintain awareness of emerging platform trends, creative formats, and audience behaviors.
Use AI tools to accelerate research, ideation, copy development, and workflow efficiency.
Ensure messaging and claims comply with approved legal and brand guidelines.
Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives.
Work with Customer Insights and CX teams to incorporate consumer feedback and behavioral trends into messaging development.
Collaborate with creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, performance-driven execution.