Creative Strategist
About The Position
WeWard is seeking a hands-on Creative Strategist to own the creative behind paid user acquisition across channels including Meta, TikTok, YouTube, and AppLovin. The role covers the full creative process: strategy, concepts, briefs and scripts, production timelines, performance measurement, and using results to shape future ads. The position has high autonomy and combines human audience insight with practical use of AI tools to produce and test creative at high volume. The Creative Strategist will work closely with the Head of Growth, User Acquisition Manager, Creator Manager, and external production partners. The role is based in New York, with a hybrid arrangement from the Midtown office. Success includes testing hundreds of ads per month, finding winning concepts faster, diversifying creative, and contributing to CAC improvements that help double monthly ad spend.
Requirements
- 3 to 5 years of experience in performance creative or creative strategy, with Meta as a core channel.
- A portfolio of paid social ads personally scripted or briefed that scaled, with results the candidate can discuss.
- Ability to identify what captures attention on each platform and explain why successful ads work.
- Fluency in growth analytics and comfort analyzing creative performance through post-install.
- Experience briefing and managing UGC creators, editors, or agencies, with actionable feedback.
- Daily use of AI tools, understanding of their limitations, and ability to build workflows using Claude Code, Cursor, or similar tools.
- Proactive contribution of ideas and willingness to challenge a direction with evidence.
- Fluent in English.
- Based in New York and able to work hybrid from the Midtown office.
Nice To Haves
- Consumer app experience, ideally in rewards, gaming, health, or fitness.
- Experience with AppLovin, Unity, or other programmatic networks.
- Experience developing playable ads that scaled.
- Experience using public ad libraries to gather competitive insights at scale.
Responsibilities
- Own paid acquisition creative strategy across Meta, TikTok, YouTube, AppLovin, and other channels, from initial hypotheses through performance analysis.
- Use performance data, audience insights, and competitor research to develop testable concepts, hooks, and angles.
- Monitor trends and creative fatigue in rewards, fitness, and casual game advertising.
- Create weekly scripts and briefs for video, UGC, static, and playable ads.
- Write briefs covering the concept, rationale, visual direction, copy, specifications, and references.
- Write scripts, direct shoots, or create rough edits when appropriate.
- Brief and direct UGC creators, editors, agencies, AI studios, and playable-ad partners.
- Manage external partners against timelines and provide specific, results-based feedback.
- Design creative tests with the User Acquisition Manager and connect creative decisions to ROAS.
- Review weekly performance and use results to inform the next round of briefs.
- Expand winning concepts into ideas for new audiences, hooks, and formats, and retire fatigued concepts.
- Experiment with AI image, video, and voice tools and build workflows for producing and adapting creative.
- Decide whether individual ads should be produced with AI, by people, or through a combination of both.
- Explore new ad formats enabled by AI.
Benefits
- Competitive salary range with bonuses and stock options.
- Health insurance fully covered through Aetna, including dental and vision.
- At least one visit per year to the Paris office.
- Remote work up to 2 days per week.
- 25 days of PTO plus federal holidays.
- Pre-tax commuter benefits deducted directly from payroll.
- 401(k) plan with a 2% employer match and 2-year graded vesting.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
