Growth Content Marketing Manager

Welldoc Inc • Columbia, MD

2d • Onsite

About The Position

Welldoc is a leader in digital health, dedicated to improving cardiometabolic health through AI-powered personalized digital technology. We aim to be the premier advanced AI digital technology partner in the healthcare industry. Our team is passionate about using cutting-edge science to enhance lives and is guided by core values of collaborative innovation, accountability, customer focus, efficiency, integrity, quality, and safety. At Welldoc, you will find a collaborative and innovative setting where your contributions significantly impact our mission. We have been recognized as a Great Place to Work for four consecutive years, named to Modern Healthcare’s Best Places to Work 2025, and have been featured as industry thought leaders at SXSW and in publications like the Wall Street Journal and The Economist. We invite you to join us in making a meaningful difference in healthcare.

Reporting to the Senior Director, Growth & Product Marketing, the Growth Content Marketing Manager will be responsible for developing and scaling our content engine across Corporate, B2B, and B2C audiences. This role combines creative storytelling with data-driven growth marketing. The manager will create high-converting long-form content such as white papers, case studies, and website copy, as well as short-form social media and digital campaigns. The ideal candidate possesses strong editorial skills and an analytical mindset. Responsibilities include transforming complex clinical, AI, and healthcare technology data into compelling narratives, and rigorously tracking, measuring, and optimizing content to demonstrate tangible ROI, pipeline influence, and measurable health outcomes. This role involves cross-functional collaboration with Marketing, Sales, Product, HR, and Executive Leadership to enhance Welldoc's market presence, strengthen engagement, and establish us as a thought leader in digital health.

Requirements

• 3+ years of experience in growth content marketing, B2B copywriting, or social media management within healthcare, digital health, or health tech.
• Demonstrated experience writing both long-form assets (white papers, case studies, website copy) and short-form paid/organic social content. (Portfolio or campaign links required).
• Hands-on experience with reporting, A/B testing, marketing analytics, and linking content metrics to business outcomes and ROI.
• Hands-on experience creating, managing, and optimizing paid social campaigns (LinkedIn, Meta, Google) for lead generation and brand awareness.
• Excellent writing skills with a proven ability to interpret and simplify complex clinical data, scientific principles, and AI healthcare concepts for diverse enterprise and consumer audiences.
• Proficiency with visual design tools (Adobe Creative Suite, Canva, Figma) and familiarity with AI-driven content and optimization tools.
• Collaborative, curious, and willing to learn, with a proactive approach to testing new strategies and tools.
• Experience navigating healthcare-specific compliance (i.e., clinical, regulatory) for digital content.
• Knowledge of SEO principles and how they connect to digital content strategy.
• Familiarity with social listening and audience engagement platforms.
• Bachelors Degree in Marketing, Digital Marketing, Communications, Public Relations or similar background

Nice To Haves

• Experience managing other aspects of marketing, including events and speaking engagements as needed.
• Prior experience working in ISO 13485 and MDSAP regulated and HITRUST and SOC 2 Type II compliant environments or willingness to be trained to understand the requirements needed to work and support those requirements and culture as they relate to individual roles and responsibilities.

Responsibilities

• Conceptualize, write, and produce high-impact B2B growth marketing collateral, including in-depth case studies, clinical white papers, ROI briefs, e-books, and website landing page copy.
• Distill complex clinical data, SaMD capabilities, and AI technology into clear, engaging value propositions for health plans, enterprise employers, health systems, and consumers.
• Manage the cross-functional content calendar, ensuring timely execution of long-form assets, sales enablement tools, and campaign launch materials.
• Build and execute a comprehensive social media strategy across Corporate, B2B, and B2C channels (LinkedIn, Instagram, Facebook, YouTube, and emerging platforms).
• Design and produce engaging social-first messaging and visual assets (posts, carousels, videos, reels) that clearly convey Welldoc’s story, thought leadership, and point of view.
• Support corporate communications/PR social initiatives to amplify messaging with key media, industry influencers, and executive thought leadership.
• Manage paid social campaigns end-to-end (LinkedIn, Meta, Google Display), optimizing for awareness, engagement, lead generation, Cost-Per-Lead (CPL), and Return on Ad Spend (ROAS).
• Track and evaluate the performance of all short- and long-form content initiatives using marketing analytics platforms (HubSpot, Google Analytics, Salesforce).
• Translate content performance data into actionable insights, establishing clear ROI metrics that link content engagement directly to pipeline growth and business outcomes.
• Partner closely with Product Marketing, Sales, Clinical, and Regulatory teams to ensure all content reflects Welldoc’s high standards of clinical rigor, FDA compliance, and technical innovation.
• Use AI-powered marketing tools to scale content creation, personalize messaging, and stay ahead of platform and search trends.
• Act as an internal subject matter expert on growth content and social media performance, presenting campaign analytics and strategic recommendations to executive leadership.

Benefits

• generous PTO
• medical insurance
• dental insurance
• vision care
• life and disability insurance
• retirement benefits
• health savings accounts
• dependent care accounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level