Growth Content Lead

Legion Health • San Francisco, CA

1d • $145,000 - $175,000 • Onsite

About The Position

Legion Health is hiring a Growth Content Lead to grow the company across paid acquisition, lifecycle marketing, and site content. This hands-on generalist will use audience and performance insights to set priorities, develop and improve campaigns, lifecycle communications, and website and landing-page experiences, and run experiments. The role includes writing briefs and creating or adapting content and simple assets, while partnering with Design, Product, Engineering, SEO, and lifecycle collaborators as needed.

The position connects the patient journey from first impression through booking and follow-up. The Growth Content Lead will evaluate performance across paid channels, lifecycle engagement, site conversion, bookings, and completed appointments, using findings across these areas to guide ongoing improvements. The position is full-time and onsite in San Francisco, California.

Requirements

• At least 5 years of experience in growth or content marketing, including hands-on experience with paid acquisition and campaign performance.
• Strong creative judgment and ability to assess an ad’s hook, message, format, visual execution, and fit for its audience and placement.
• Experience translating performance and audience insights into creative briefs and partnering with designers, agencies, or creators to produce work.
• A track record of testing paid creative and using learnings to shape subsequent briefs and iterations.
• Experience writing or shaping website and landing-page content, with a focus on clarity, useful next steps, and conversion.
• Experience planning or improving lifecycle communications, including audience journeys, triggered messages, or lifecycle content measurement.
• Clear writing and editing skills, with the ability to create compelling, easy-to-understand content across formats.
• Ability to interpret performance across paid, site, and lifecycle and connect content work to bookings and completed appointments.
• Comfort collaborating with analysts or engineers when measurement, tracking, or site implementation needs technical support.
• Strong organization, follow-through, and warm, direct communication across Growth, Design, SEO, Engineering, and lifecycle partners.

Nice To Haves

• Familiarity with a lifecycle platform such as Resend.

Responsibilities

• Own the creative thinking behind paid campaigns, using audience and performance insights to develop briefs, review creative, and guide iteration.
• Assess paid campaign hooks, messages, formats, visuals, and placement fit, and collaborate with designers, agencies, and creators to launch work.
• Maintain a dependable paid creative testing cadence, with new work entering the market at least biweekly; organize variants and document test learnings.
• Manage campaigns and spend against agreed goals, connecting paid performance to bookings and completed appointments.
• Own the clarity and quality of growth content across key website and landing pages, shaping narratives that answer prospective patients’ questions and clarify next steps.
• Prioritize and assess website page improvements using audience, search, and performance insights, partnering with SEO, Product, and Engineering on page experience, implementation, and content quality assurance.
• Plan, write, and improve lifecycle communications for key patient-journey moments, from initial interest and booking through follow-up.
• Work with Growth and relevant partners on lifecycle audiences, triggers, and cadence; review engagement and downstream booking performance and improve journeys accordingly.
• Turn audience research, performance data, and brand strategy into briefs for paid, site, and lifecycle content, defining the audience, objective, insight, message, format, call to action, and evaluation approach.
• Collaborate with Growth, Design, SEO, Engineering, and lifecycle partners to move content from idea to launch, and involve technical support when measurement, site changes, or integrations require it.
• Share learnings across paid, site, and lifecycle so that messaging is connected and improvements in one area inform the others.

Benefits

• Meaningful early-stage equity.
• Medical, dental, and vision benefits.
• In-person retreats.
• Meal stipends.
• Learning stipend.
• AI tooling budget.
• Flexible, unlimited vacation policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed