Digital Growth & Healthcare Content Lead

Health Haven•West Palm Beach, FL

1d•$65,000 - $75,000

About The Position

The Digital Growth & Healthcare Content Lead drives digital visibility, content creation, social media, SEO, website optimization, and lead generation for Health Haven and Health Synergy Clinical Research. This hands-on role focuses on content writing, copywriting, video production, and digital marketing strategy. The Lead collaborates with clinicians, physicians, research personnel, and operational teams to create engaging, accurate content that educates audiences, builds trust, and generates qualified leads. The role also coordinates external vendors and remote creative professionals and is accountable for the quality, deadlines, and measurable outcomes of their work. The position develops integrated content strategies and creates copy and multimedia content for websites, landing pages, blogs, email, social media, video, and advertisements. It translates clinical and research information about psychiatry, mental health, TMS, Spravato, clinical research, and related services into accessible, patient-centered materials, with appropriate clinical review. The Lead monitors marketing performance, improves SEO and website effectiveness, and develops campaigns and conversion paths for psychiatric services, clinical research, and other programs. This is an opportunity to help build and develop a growing digital marketing function. The organization describes the role as suited to someone who takes initiative, manages projects from concept through publication, improves processes, and may grow into greater strategic and leadership responsibility as the organization expands.

Requirements

Bachelor's degree in Marketing, Digital Marketing, Communications, Journalism, English, Multimedia Production, or a related field preferred; equivalent practical experience and a strong portfolio may be considered.
Demonstrated professional experience in digital marketing, copywriting, content creation, social media, SEO, or a related field.
Portfolio or documented examples of writing, videos, digital campaigns, website content, or measurable marketing results.
Experience managing multiple projects, coordinating contributors, and meeting deadlines.
Excellent writing, editing, proofreading, and copywriting skills, including the ability to develop headlines, scripts, storytelling concepts, and calls to action.
Hands-on experience creating video content for YouTube, Instagram, TikTok, Facebook, or similar platforms.
Practical video-production and editing knowledge, including the ability to evaluate creative work and production quality.
Strong visual judgment and ability to simplify complex information without compromising accuracy.
Working knowledge of SEO, keyword research, local SEO, website optimization, and conversion strategy.
Experience with website content management systems, landing pages, lead forms, and digital campaign tracking.
Familiarity with Google Analytics, Google Search Console, Google Business Profile, YouTube Studio, Meta Business Suite, and social media analytics.
Experience with creative tools such as Canva, Adobe Creative Cloud, CapCut, or comparable platforms.
Initiative, resilience, resourcefulness, personal accountability, and strong follow-through.
Ability to prioritize competing projects while maintaining quality and meeting deadlines.
Comfort working directly with physicians, clinicians, research professionals, and administrative teams.
Ability to coordinate vendors and remote creative contributors.
Results-oriented approach focused on qualified leads, meaningful engagement, conversions, and sustainable growth.
Willingness to experiment, accept feedback, solve problems, and continuously improve.

Nice To Haves

Familiarity with project management tools such as Monday.com, Asana, ClickUp, or Trello.
Video editing and graphic design experience.
Experience in healthcare, behavioral health, psychiatry, clinical research, or another regulated industry.
Familiarity with HIPAA, patient privacy, healthcare advertising, and medical-content review.
Experience with paid search, paid social campaigns, marketing automation, and lead-source attribution.
Experience producing educational content with healthcare professionals or subject-matter experts.
Demonstrated success improving organic visibility, audience engagement, website conversions, or qualified lead generation.
Experience coordinating outsourced creative teams, contractors, or international personnel.

Responsibilities

Develop integrated content strategies aligned with brand messaging, audience interests, healthcare education, social media, and lead-generation priorities.
Identify creative opportunities, emerging trends, and ways to distinguish the organization in the healthcare market.
Write and edit copy for websites, landing pages, blogs, email campaigns, social media, video scripts, advertisements, headlines, and calls to action.
Adapt content to different audiences and platforms while balancing storytelling, clarity, SEO, and conversion goals.
Monitor website traffic, search rankings, audience engagement, lead quality, and conversion rates; use the results to improve marketing activities.
Translate clinical and research information into accessible content about psychiatry, mental health, TMS, Spravato, clinical research, treatment options, and related services.
Collaborate with clinicians and research teams to develop patient-centered educational materials and ensure appropriate clinical review and accuracy.
Develop and optimize digital campaigns, landing pages, lead forms, and calls to action to generate qualified inquiries.
Partner with intake, scheduling, and research recruitment teams to track lead outcomes, identify conversion barriers, and improve the path from inquiry to appointment, prescreening, or enrollment.
Lead on-page, technical, local, and off-page SEO initiatives, including keyword research and optimization of service and location pages, metadata, internal links, and website content.
Collaborate with developers to address technical website issues and use analytics tools to improve organic growth, website performance, and conversions.
Develop, create, publish, and optimize social media content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms.
Maintain a content calendar, tailor messaging to platform audiences, identify relevant trends, and use engagement data to strengthen brand awareness and audience growth.
Conceptualize, script, record, and direct videos featuring clinicians, physicians, research personnel, services, and educational topics.
Develop video hooks, interview questions, storylines, captions, thumbnails, and calls to action; evaluate pacing, sound, transitions, graphics, captions, and overall production quality.
Repurpose long-form videos into platform-specific content, including Reels, TikTok videos, and YouTube Shorts.
Coordinate agencies, freelance creatives, video editors, designers, developers, and remote or international personnel; provide briefs, feedback, deadlines, and quality standards.
Review vendor deliverables, resolve production bottlenecks, and remain accountable for the quality, timeliness, and effectiveness of completed work.
Manage multiple projects from concept through publication, maintain production schedules, meet commitments, solve problems, and identify opportunities to improve processes.
Perform additional duties related to digital marketing, content development, website management, brand growth, patient engagement, clinical research recruitment, and organizational initiatives as needed.

Benefits

Comprehensive medical plans
Dental insurance
Vision insurance
Employer-paid short-term disability
Employer-paid long-term disability
Employer-paid life insurance
Voluntary benefits
Employee Assistance Program (EAP)
Paid vacation time
Paid sick time
Paid federal holidays
Professional development opportunities
Collaborative clinical environment
Creative autonomy and opportunities to build new initiatives
Opportunities for professional growth and increased leadership responsibility
Opportunity to contribute to a growing behavioral health and clinical research organization