Digital Growth Lead

curiouscardinals.com • San Francisco, CA

8h

About The Position

Curious Cardinals is seeking a hands-on growth leader to own growth across the funnel for Curious Cardinals and FlightPlan. The role is accountable for acquisition, customer acquisition cost (CAC), conversion, and overall growth across both products. The successful candidate will assess existing growth efforts across paid and organic content, email, events, and the customer base, then improve the overall growth engine.

The Digital Growth Lead will improve paid acquisition, particularly on Meta; build a creative-performance feedback loop; direct creators, user-generated-content and influencer partners, and a video editor; and build and optimize email and SMS lifecycle programs. The role will also identify opportunities in SEO, AEO, and emerging acquisition channels; turn existing assets into growth channels; and build dashboards, experiments, and systems to guide resource allocation. In collaboration with the co-founders, the lead will shape customer journeys between the two products, including entry, conversion, and upsell.

This is a strategic and highly hands-on role for someone who has owned consumer growth, can manage specialists and creators while providing direction, and is comfortable operating in a scrappy environment. Success means building a growth engine that exceeds what the co-founders could build themselves, using the goals, economics, context, and resources they provide.

Requirements

• Meaningful prior ownership of consumer growth, rather than only contributing to it.
• Fluency in funnels, CAC, conversion, retention, and experimentation.
• Deep paid social experience and strong creative judgment.
• Ability to manage specialists and creators without outsourcing strategic thinking.
• AI-first approach and a habit of finding ways to move faster.
• Ability to be both strategic and extremely hands-on.
• Experience operating in a scrappy environment without relying on agencies or additional headcount to solve every problem.

Responsibilities

• Own acquisition, CAC, conversion, and growth across Curious Cardinals and FlightPlan.
• Improve paid acquisition, particularly through Meta.
• Build a creative-performance loop by identifying why ads and content work and translating those insights into improved creative.
• Direct creators, UGC and influencer partners, and the video editor toward needed output.
• Build and optimize lifecycle marketing across email and SMS.
• Identify opportunities across SEO, AEO, and emerging acquisition channels.
• Turn existing assets into growth channels and increase qualified newsletter subscribers where appropriate.
• Build dashboards, experiments, and systems to guide investment of time and money.
• Collaborate with co-founders on how customers enter through one product and convert or upsell into the other.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed