Growth Channel Incubation & Product Strategy Director

Microsoft • Redmond, WA

2d • $130,900 - $272,300

About The Position

The Growth Channel Incubation & Product Strategy Director identifies, shapes, and validates emerging growth capabilities across Microsoft product surfaces. Working across product strategy, engineering, marketing, customer experience, and business growth, this builder role determines where product-led growth opportunities exist and what Microsoft needs to build to realize them.

The role develops growth hypotheses, translates customer and business opportunities into product and capability requirements, influences product roadmaps, and leads incubation from concept through evidence-based decisions to scale, iterate, or stop. It establishes strategy, partnerships, success measures, and initial operating models for new capabilities, then transitions proven capabilities to teams responsible for activation and scaled operations.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field and 5+ years of integrated marketing, event management, marketing strategy, business planning, marketing operations, or related work experience, or equivalent experience.
• Experience developing and influencing product, platform, channel, or customer-experience strategy in partnership with product and engineering teams.
• Experience taking ambiguous, new opportunities from problem definition through hypothesis, pilot, measurement, and a scale, iterate, or stop recommendation.
• Experience leading complex cross-functional initiatives across organizational boundaries and influencing senior stakeholders without direct authority.
• Experience translating customer, business, and performance insights into product or capability requirements and executive-level recommendations.
• Executive communication skills, including creating a compelling vision, simplifying complex choices, and building support ahead of delivery.
• Experience with product-led growth, lifecycle growth, growth experimentation, in-product engagement, or digital platform ecosystems.
• Experience partnering with engineering, product management, design, data science, privacy, legal, and marketing teams to launch new capabilities.
• Understanding of experimentation design, product telemetry, audience signals, measurement frameworks, and growth economics.
• Experience building incubation frameworks, capability roadmaps, operating models, or playbooks that enable successful pilots to scale.
• Demonstrated ability to identify emerging opportunities, develop an original point of view, and convert strategy into funded, executable work.

Nice To Haves

• Master's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field and 3+ years of relevant experience, or a bachelor's degree in one of these fields and 7+ years of relevant experience, or equivalent experience.
• Experience in large-scale consumer, commercial, platform, operating system, productivity, or artificial intelligence ecosystems.

Responsibilities

• Identify product surfaces, customer moments, ecosystem signals, and emerging capabilities that could become new growth channels, and recommend where Microsoft should invest.
• Translate customer needs and growth opportunities into product-led growth strategies, value propositions, product requirements, experience principles, and measurable hypotheses.
• Build partnerships with senior product, engineering, design, data, and marketing leaders; represent growth requirements in product planning and influence what is built, instrumented, and activated.
• Design and lead pilots that test new channel mechanics, customer experiences, and product capabilities; establish success criteria, learning agendas, dependencies, and decision points.
• Synthesize customer, performance, technical, and business evidence to recommend whether capabilities should scale, iterate, or stop, and communicate recommendations to executive stakeholders.
• Create reusable frameworks, design patterns, playbooks, governance, and operating models for successful concepts to be used across products, audiences, and growth motions.
• Define readiness criteria and partner with growth activation and channel operations leaders to transition proven capabilities into scaled execution with clear ownership, documentation, and measurement.
• Develop an understanding of product-led growth practices inside and outside Microsoft, apply relevant insights to Microsoft's ecosystem, and articulate a vision for evolving growth capabilities.
• Lead complex cross-organizational initiatives through influence by anticipating barriers, aligning stakeholders, making tradeoffs visible, and accelerating decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director