Growth & AI Marketing Manager

ABC Fitness

7d•Remote

About The Position

ABC Fitness is seeking a Growth & AI Marketing Manager to build automated marketing systems for their Enterprise and Mid-market growth initiatives. This is a hands-on role within the growth marketing team, focusing on leveraging AI, data enrichment, and workflow automation to replace manual processes with scalable systems. The manager will report directly to Growth and collaborate closely with sales development, marketing, and international teams (EMEA and APAC) to identify and resolve revenue bottlenecks.

Requirements

5+ years in growth marketing, sales development, or a related operating role.
Hands-on experience with CRM/marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
Demonstrated ability to build automations or workflows using tools like Clay, Zapier, or similar.
Working familiarity using AI tools (LLM APIs, prompt engineering, or agentic workflows) to solve business problems.
Experience with account-based marketing (ABM) programs for enterprise accounts, including working with tiered/segmented account lists and personalizing outreach at scale.
Experience with intent-signal or sales-intelligence tools (e.g., Sales Navigator, 6sense, Warmly) and integrating their signals into CRM and outreach workflows.
Strong commercial instincts: ability to evaluate builds based on their contribution to closing deals or hitting targets.
Comfort operating with ambiguity in a fast-moving B2B SaaS environment, translating vague growth problems into scoped, shippable builds.
Excellent cross-functional communication skills.
An experimental mindset: ability to test hypotheses, measure results, and iterate.

Nice To Haves

Experience in B2B SaaS, or health-tech industry.
Exposure to international/multi-region GTM operations (EMEA, APAC).
Background in a company that has stood up a dedicated GTM engineering or growth systems function.

Responsibilities

Design and implement automated outbound and ABM workflows, including enrichment, personalized sequencing, intent-signal monitoring, and campaign orchestration for the SLG motion.
Build and maintain lead scoring, ICP, and propensity models to identify accounts and contacts ready to buy, expand, or churn.
Manage the marketing data foundation, ensuring CRM and marketing automation records are clean, deduplicated, and trustworthy across Enterprise, Mid-market, and SMB segments.
Automate seller and campaign operations, such as inbound lead routing, call-transcript-to-CRM updates, meeting-note drafting, and follow-up sequencing.
Partner with sales development leadership to define and refine SQL criteria and lead scoring, and build systems for automatic enforcement.
Prototype new plays using tools like Clay and AI agents, measure results against pipeline and SQL goals, and scale successful plays across regions.
Support international marketing needs in EMEA and APAC by adapting and localizing automated workflows for regional data and buying signals.
Build the account-tiering, intent-signal, and reporting infrastructure for large-scale ABM programs, segmenting accounts and feeding engagement data back into Salesforce/BI dashboards.
Evaluate and integrate third-party data, enrichment, and automation tools, making build-vs-buy decisions.
Report on impact using outcomes-based metrics such as meetings booked, hours saved, SQL/pipeline lift, and conversion rate improvements.