Adventureland Park - Group Sales Representative

Splish Splash Water Park • Altoona, IA

3d • Onsite

About The Position

The Group Sales Representative executes events, grows existing accounts, and generates new business to ensure event and catering revenues meet or exceed budget and maximize revenue and profits. The role combines sales generation, client relationship management, event planning and execution, marketing, networking, and administrative work. The ideal candidate is organized, customer-service oriented, strategic, comfortable with technology, and able to manage multiple projects and deadlines in a fast-paced environment.

The position also assists with daily supervision of the Sales team and other assigned departments. It provides mentorship and coaching, helps with staffing and team operations, and may backfill sales positions as needed. The role works with park leadership, Finance, Marketing/Sales, revenue management, and food and beverage teams to develop pricing, promotions, catering options, and sales strategies. It is primarily office-based, with frequent interaction with outdoor park locations and exposure to park operating conditions.

Requirements

• Bachelor’s degree in Marketing, Sales, Advertising, Communications, or a related field; equivalent work experience will also be considered.
• At least 18 years of age to comply with Iowa Child Labor Laws.
• Ability to work a flexible schedule, including evenings, weekends, and holidays, from open to close.
• Exceptional customer service skills and ability to resolve questions, problems, issues, and concerns positively and professionally.
• Ability to handle high-pressure situations, meet constant deadlines, and coordinate multiple priorities in a dynamic environment.
• Strong written and verbal communication skills and comfort communicating directly with potential and existing customers.
• Comfort speaking in front of large groups.
• Strong desire to deliver high-quality group events that exceed client expectations.
• Strong attention to detail and problem-solving abilities.
• Ability to use office technology and equipment, including a PC, software, copier, and telephone.
• Ability to follow direction, multitask, and work both independently and as part of a team.

Nice To Haves

• At least 1 year of related experience in sales, marketing, or customer service is highly desired.
• Experience with Salesforce CRM.
• Previous amusement park, theme park, or waterpark experience.
• Fluency in Spanish or another language in addition to English.
• General financial acumen.
• Ability to identify trends and sales patterns with customers or guests.

Responsibilities

• Assist with daily supervision of the Sales team and other assigned departments; lead by example and represent Adventureland Park’s core values.
• Mentor and coach assigned team members, learn the essential duties of sales positions, and backfill those positions when needed.
• Participate in hiring, orientation, training, performance coaching, and discipline for assigned employees.
• Ensure required meal and other breaks are provided in accordance with Iowa law; assist with team scheduling and timekeeping.
• Generate new business and research, build, manage, organize, and categorize new and existing accounts using Salesforce and other prospecting tools.
• Develop internal relationships with other departments to advance business and maximize profitability.
• Allocate effort across sales, networking, marketing, administrative functions, and event execution.
• Maintain and grow the corporate partner ticket program to increase sales and attendance.
• Set parameters for group business and manage group contracts, rates, and terms.
• Assist with developing and executing promotions, packaging, sales strategies, and positioning for products and services.
• Establish and cultivate client relationships, revenue goals, and expectations; engage current clients to encourage future bookings.
• Secure annual park buyouts and build relationships with local businesses and school districts to develop future booking opportunities.
• Maintain a monthly calendar of upcoming events and forecast revenue for park leadership, Finance, and affected departments.
• Create detailed function sheets describing the goods and services needed to execute events successfully.
• Assist with the preparation and execution of concerts, festivals, and other special events hosted at the Resort.
• Partner with the Marketing/Sales director and food and beverage team on catering options and pricing.
• Partner with the Marketing/Sales director and revenue management team on group sales pricing and incentives.
• Conduct high-level conversations with senior leadership regarding target accounts.
• Perform other duties assigned by leadership.

Benefits

• Flexible schedule
• Opportunity to cross-train and learn skills across various departments
• Free admission to Adventureland Park and select Herschend Entertainment parks on days off
• Invitations to exclusive company-sponsored employee events throughout the season

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level