Adventureland Park - Group Sales Representative

Palace Entertainment • Altoona, PA

2d • Onsite

About The Position

The Group Sales Representative executes events, grows existing accounts, and generates new business to meet or exceed event and catering revenue budgets and maximize revenue and profits. The role combines sales, networking, marketing, administration, and event execution, and calls for an organized, customer-focused, tech-savvy strategic thinker who can manage multiple projects and deadlines in a high-pressure environment.

The representative assists with daily supervision of the Sales team and assigned departments, including mentoring, coaching, training, scheduling, timekeeping, and other employee-supervision activities. The position develops and maintains client and partner relationships, manages group business and contracts, supports pricing and promotions, and coordinates event details with internal teams and park leadership. The work is primarily office-based, with frequent interaction with outdoor park locations and exposure to changing weather and busy park environments.

Requirements

• Bachelor’s degree in Marketing, Sales, Advertising, Communications, or a related field; equivalent work experience is also considered.
• At least 1 year of related work experience in sales, marketing, or customer service is highly desired.
• Experience with Salesforce CRM.
• Must be at least 18 years old to comply with Iowa Child Labor Laws.
• Ability to work a flexible schedule, including evenings, weekends, and holidays, from park open to close.
• Exceptional customer service skills and the ability to resolve questions, problems, issues, and concerns positively and professionally.
• Ability to handle high-pressure situations, meet constant deadlines, and coordinate multiple priorities in a dynamic environment.
• Strong written and verbal communication skills, including comfort communicating directly with potential and existing customers.
• Comfort speaking in front of large groups.
• Strong desire to deliver high-quality group events that exceed client expectations.
• Strong attention to detail and problem-solving abilities.
• Ability to use office technology and equipment, including a PC, software, copier, and telephone.
• Ability to follow direction, multitask, and work both independently and as part of a team.
• Ability to remain seated for extended periods while using a computer; stand, walk, and remain on one’s feet for extended periods; and occasionally stoop, twist, kneel, bend, squat, or reach above the shoulders.
• Ability to carry, push, pull, lift, and hold objects weighing 30 pounds or more.

Nice To Haves

• Previous amusement park, theme park, or waterpark experience.
• Spanish or other bilingual language skills.
• General financial acumen.
• Ability to identify customer or guest trends and sales patterns.

Responsibilities

• Assist with daily supervision of the Sales team and other assigned departments, leading by example and mentoring and coaching team members.
• Learn the essential duties of assigned sales positions and provide backfill when needed.
• Participate in hiring, orientation, training, performance coaching, and discipline for assigned employees.
• Ensure required meal and other breaks are provided in accordance with Iowa law; assist with team scheduling and timekeeping.
• Generate new business opportunities and research, build, manage, organize, and categorize new and existing accounts using Salesforce and other prospecting tools.
• Cultivate internal relationships with other departments to support business growth and profitability.
• Allocate work across sales, networking, marketing, administrative functions, and event execution.
• Maintain and grow the corporate partner ticket program to increase sales and attendance.
• Set parameters for group business and manage group contracts, rates, and terms.
• Assist in developing and executing promotions, packages, sales strategies, and positioning for products and services.
• Establish client relationships, revenue goals, and expectations; secure annual park buyouts.
• Maintain a monthly calendar of upcoming events and forecast revenue for park leadership, Finance, and affected departments.
• Create detailed event function sheets describing the goods and services needed for successful event execution.
• Assist with preparation and execution of concerts, festivals, and other special events hosted at the Resort.
• Engage current clients to encourage future bookings and build relationships with local businesses and school districts to develop booking opportunities.
• Partner with the Marketing/Sales director and food and beverage team on catering options and pricing.
• Partner with the Marketing/Sales director and revenue management team on group sales pricing and incentives.
• Conduct high-level discussions with senior leadership about target accounts.
• Perform other duties assigned by leadership.

Benefits

• Flexible schedule.
• Ability to cross-train and learn skills across various departments.
• Free admission to Adventureland Park and select Herschend Entertainment parks on days off.
• Invitations to exclusive company-sponsored employee events throughout the season.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level