Group Sales Coordinator (12-month contract)
About The Position
The Royal Ontario Museum (ROM) is seeking a Group Sales Coordinator to support its tourism and group sales initiatives. This role involves promoting and coordinating memorable group experiences that connect visitors with the museum. The Group Sales Coordinator will report to the Manager, Tourism & Promotions and will be responsible for generating new business, building and maintaining strong client relationships, and coordinating group visits from initial inquiry through post-visit follow-up. The role serves a diverse client base, including tour operators, schools, corporations, associations, conference organizers, performance groups, and community organizations, aiming to deliver exceptional visitor experiences and contribute to attendance and revenue growth. The ideal candidate is a relationship-focused sales professional who excels at developing new business, providing exceptional customer service, and creating customized experiences. They should be highly organized, proactive, results-driven, and comfortable in a collaborative, fast-paced environment.
Requirements
- Minimum three (3) years of progressive sales, business development, account management, or group sales experience, preferably within a cultural institution, tourism, hospitality, attractions, events, travel, or other visitor-focused environment.
- Post-secondary diploma or degree in Hospitality, Tourism, Business Administration, Marketing, Communications, or a related discipline, or an equivalent combination of education and experience.
- Demonstrated success achieving or exceeding sales, attendance, or revenue targets through prospecting, business development, relationship management, and account growth.
- Proven experience developing new business through networking, cold calling, client meetings, presentations, referrals, and other sales outreach activities.
- Strong customer relationship management skills with the ability to build trust, understand client needs, negotiate solutions, and cultivate long-term partnerships.
- Experience coordinating group bookings, events, tours, or client experiences while managing multiple priorities and competing deadlines.
- Demonstrated ability to identify opportunities to upsell products, services, exhibitions, programs, memberships, or other value-added experiences.
- Excellent verbal, written, and interpersonal communication skills with the ability to confidently present information to clients, partners, and internal stakeholders.
- Strong organizational skills with exceptional attention to detail and the ability to prioritize multiple projects in a fast-paced, customer-focused environment.
- Proven ability to work independently while contributing positively to a collaborative, cross-functional team environment.
- Strong analytical and administrative skills with experience preparing invoices, maintaining accurate records, reconciling financial information, and producing sales or operational reports.
- Advanced proficiency with Microsoft Office, particularly Excel, Word, Outlook, and Teams.
Nice To Haves
- Experience using CRM platforms, ticketing systems such as VivaTickets BOS, and financial software such as Sage is considered an asset.
- Fluency in both French (written and spoken) is considered an asset.
Responsibilities
- Develop new business opportunities through prospecting, networking, cold calling, client meetings, sales presentations, and relationship-building activities.
- Build, maintain, and grow long-term client relationships by providing exceptional customer service and serving as the primary point of contact throughout the sales process.
- Coordinate all aspects of group bookings from inquiry to post-visit follow-up, including scheduling, logistics, invoicing, payment processing, and client communications.
- Identify opportunities to upsell exhibitions, guided tours, educational programming, team-building activities, memberships, and other visitor experiences that enhance each group's visit.
- Collaborate with internal departments including Visitor Experience, Learning & Engagement, Retail, Food Services, Security, and Operations to ensure seamless execution of group visits.
- Maintain accurate client records, booking information, sales activities, and financial documentation using CRM, ticketing, and financial systems.
- Prepare quotations, invoices, deposits, reconciliations, sales reports, and other administrative documentation while ensuring accuracy and compliance with Museum procedures.
- Represent ROM at tourism industry events, trade shows, networking opportunities, and promotional activities to generate leads and strengthen community partnerships.
- Monitor industry trends, client feedback, and market opportunities to recommend new programs, packages, and initiatives that support business growth and enhance the visitor experience.
- Contribute to the development of marketing materials, promotional campaigns, and sales strategies that support group visitation objectives.
Benefits
- Comprehensive benefits coverage for permanent and full-time contract positions (conditions apply), including paid benefits for individuals and families.
- Health spending account.
- Employee Assistance Program.
- Optional pension plan with employer-matched Defined Benefit contribution plan.
- Discounts to over 200 attractions through Attractions Ontario.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
