Outbound Product Manager - 12 month contract
About The Position
The Outbound Product Manager owns go-to-market execution and adoption success for assigned products and initiatives. The role defines product positioning, supports launch strategy, enables sales and customer-facing teams, and gathers voice-of-customer insights to strengthen product-market fit. It ensures cross-functional readiness and monitors adoption performance after launch. Success is measured by launch effectiveness, adoption growth, and field enablement impact. The Outbound Product Management team drives commercialization and market success for PointClickCare’s strategic products and services. It positions, launches, and supports adoption of solutions by translating product capabilities into customer value, aligning cross-functional go-to-market execution, enabling the field, and capturing structured market and customer insights to inform product enhancements. This is a 12-month contract role based remotely in the USA. Remote employees may need to travel to the Mississauga and/or Salt Lake City offices for onboarding, team events, and semi-annual or annual team meetings.
Requirements
- At least 5 years of experience in product management, product marketing, or go-to-market roles within enterprise software or healthcare technology.
- Bachelor’s degree in a related field, such as Technology or Business.
- Experience commercializing enterprise SaaS or AI-driven solutions.
- Experience working closely with Sales, RevOps, and Customer Success teams.
- Healthcare or post-acute industry experience.
- Experience supporting beta programs and structured customer validation initiatives.
- Demonstrated ability to lead cross-functional initiatives in a matrixed organization.
- Strong analytical skills, including the ability to interpret adoption and market performance data.
- Excellent communication and storytelling skills for technical and non-technical audiences.
Responsibilities
- Develop and execute go-to-market plans for new products and strategic initiatives.
- Define and refine product positioning and messaging in collaboration with Marketing and Product.
- Identify and engage target customers for early validation and beta participation.
- Ensure cross-functional go-to-market readiness across Sales, Marketing, RevOps, Customer Operations, and Support.
- Monitor product adoption, usage trends, and performance metrics; identify risks and recommend corrective actions.
- Provide subject matter expertise for sales enablement, strategic deals, and customer engagements.
- Gather and synthesize customer and competitive intelligence to inform roadmap discussions.
- Monitor adoption, usage, and revenue performance; identify growth opportunities and risk mitigation plans.
- Drive structured beta programs and customer validation efforts to assess commercial viability.
- Lead commercialization for strategic, high-value deals and executive-level customer engagements.
- Influence roadmap discussions through data-driven market intelligence and competitive analysis.
- Mentor and guide Outbound Product Managers on best practices and go-to-market execution.
Benefits
- Benefits starting from Day 1
- Retirement plan matching (RRSP and 401(k))
- Flexible paid time off
- Lifestyle/wellness spending account
- Parental and caregiver leaves
- Fertility and adoption support
- Continuous development support program
- Employee assistance program
- Learning programs and resources
- Employee recognition
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What This Job Offers
Career Level
Senior
