Group Marketing Manager, Referrals Growth Marketing

PNC•Pittsburgh, PA

3d•$123,200 - $274,560•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are united in delivering the best experience for our customers while fostering an inclusive workplace where employees feel respected, valued, and empowered to contribute to the company’s success. As a Group Marketing Manager within PNC’s Referral Growth Marketing organization, you will be based within PNC’s footprint. As the Group Marketing Manager, Referrals Growth Marketing, you will build and scale a customer referral program from the ground up—playing a critical role in driving retail bank growth and enhancing the customer experience. In this role, you will lead a team to design, launch, and scale a high-impact, data-driven program, overseeing end-to-end performance and executing the go-to-market strategy in close partnership with Retail and Analytics. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Requirements

University / college degree.
At least 5 years of prior management experience is typically required.
Proven leadership experience with a moderate to large scope of responsibility is required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented
Business Acumen
Business Data Analysis
Collaborating
Continuous Transformation
Decision Making and Critical Thinking
Effectiveness Measurement
Influencing
Innovation
Marketing Strategy and Positioning
Problem Solving
Higher level education such as a Masters degree, PhD, or certifications is desirable.
Industry-relevant experience is typically 8+ years.

Responsibilities

Lead the strategy and execution of the customer referrals program to drive new account growth and adoption.
Own end-to-end program performance, including offer design, economics, budget, and ROI optimization.
Drive omni-channel marketing and continuous test-and-learn initiatives to scale and improve effectiveness.
Partner cross-functionally and lead a team to deliver insights, ensure compliance, and shape long-term strategy.
Establishes the overall direction in connection with the vision.
Leads the delivery of strategy in order to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results.
Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners.
Ensures team proactively adapts to and optimizes for a changing business environment.
Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision.
Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes.
Manages teams' delivery of business, risk, financial, and process commitments.
Establishes the budget and has the capability to apply, policies and practices for planning and administering a budget.
Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results.
Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes.