Group Director, Consumer Services

Power Digital

About The Position

The Group Director, Consumer Services is Power Digital’s senior client relationship and revenue leader for lead-generation-driven businesses across personal finance, home services, hospitality, and other direct-to-consumer verticals. The role owns portfolio growth, executive client relationships, retention forecasting, service expansion, team leadership, and portfolio profitability. It requires close attention to lead volume and quality, cost per lead, conversion, speed-to-lead, call response, and the marketing-to-sales handoff. The Group Director develops Account Directors and their teams into AI-Native Growth Directors, sets division-wide AI tools and workflows, and applies Omega, Iris, and Power Circuit to improve client outcomes and operating effectiveness. The role also contributes to the division’s go-to-market strategy, pitches, product and vertical innovation, and market-facing thought leadership. It partners with the Managing Director, VP, Sales, and cross-functional teams, and is consulted on the division P&L while being accountable for portfolio profitability. Power Digital supports 100% remote, in-office, or hybrid work styles for people legally eligible to work in the U.S.

Requirements

Department leadership and management experience, including direct management of Account Directors or senior marketers.
At least 10 years of leadership experience in a digital marketing agency, with lead-generation client work across personal finance, home services, hospitality, or other D2C verticals at Account Director level or above.
Experience managing a P&L for profitable growth.
Deep fluency in lead-generation marketing funnels, including cost per lead, cost per acquisition, call tracking, speed-to-lead, and the marketing-to-sales handoff; ability to diagnose and structurally address breakdowns.
Expertise in channel and program strategy, including building or overseeing local and multi-location paid search, local SEO, and call-driven marketing programs.
Measurement expertise in attribution for offline conversions such as calls, bookings, and in-store or in-home visits, including presenting alternative methodologies to skeptical finance stakeholders.
Familiarity with regulatory and compliance considerations relevant to lead-generation verticals, such as TCPA and state licensing in personal finance, and their effects on campaign and call-handling design.
Experience presenting to and challenging C-suite and VP stakeholders with credible, data-backed discussions of marketing’s contribution to lead volume and quality.
Expertise in contract negotiation, client retention, and client growth.
A proven track record of delivering high NPS and retention metrics across a portfolio.
Extensive knowledge of owned, earned, and paid marketing channels, including content, SEO and local SEO, paid search, paid social, and programmatic.
Familiarity with Consumer Services platforms and tools, including call tracking and lead-routing platforms, local SEO and listings management tools, CRM systems, and multi-location or franchise marketing platforms.
Entrepreneurial orientation and interest in building, contributing to product strategy, and shaping go-to-market strategy.

Responsibilities

Own division net revenue retention and expansion MRR, including the monthly service expansion target.
Personally manage executive relationships for the top 30–40% of the portfolio by MRR; conduct monthly executive check-ins with top-tier accounts and one-to-one check-ins with priority accounts.
Maintain an accurate weekly retention forecast and ensure division retention data is accurate.
Monitor Consumer Services marketing signals, including cost per lead, lead-to-booked-appointment or lead-to-sale conversion, and speed-to-lead or call response time.
Diagnose client and portfolio risks early, install solutions, and lead or co-lead quarterly plans for the top 10% of the portfolio.
Partner with Account Directors to develop value-based, consultative business cases for service expansion.
Identify and lead Consumer Services expansion opportunities, including local and multi-location paid search and local SEO, call tracking and lead-routing optimization, and cross-selling adjacent lead-generation offers.
Keep the Salesforce pipeline current and accurate, including stages, forecast, and next steps, on a weekly basis.
Serve as a frontline source of product and vertical innovation by feeding client insights into Power Circuit.
Build and evolve Consumer Services reporting frameworks, including cost per lead, lead-to-sale conversion, and call or booking quality.
Lead or support final-round prospective-client pitches, including pitches where support is needed for opportunities of $25,000 or more, and bring vertical expertise to new business.
Partner with Sales to improve division positioning, collateral, and win rate.
Directly manage Account Directors and oversee the Associate Account Director pod supporting them.
Coach direct reports to work as AI-Native Growth Directors, emphasizing faster diagnosis, more client-facing time, and less manual reporting.
Evaluate the team weekly using Pulse sentiment, health scores, and expansion, and raise AI adoption across the team.
Own division hiring, staffing, capacity, and career pathing; facilitate DAPs and career progression conversations.
Provide timely, actionable feedback; identify and develop talent for future Senior Account Director and Group Director roles; and lead training on vertical-specific and AI-native tools, processes, and strategies.
Vibe-code prototypes and design AI workflows that automate repeatable tasks, surface insights, test hypotheses, and model AI-forward behavior.
Run Omega and Iris across the portfolio, act on the patterns they surface, and determine which AI tools and workflows are adopted across the division.
Own division-level AI quality tradeoffs, including determining where AI can accelerate work and where client-facing work requires review.
Build and evolve division-specific Power Circuit solutions using AI-assisted research and conduct monthly adoption audits.
Collaborate with the innovation team on enhancements and optimizations for division clients.
Contribute to division P&L decisions and be accountable for portfolio profitability.
Forecast churn, service expansion, new business, and efficiency with the Managing Director and VP.
Use the P&L and strategic growth bets to build business cases for headcount and investment, and drive efficiency through technology, AI, and process improvement.
Own resolution of every escalation in the direct portfolio.
Partner with Data Intelligence, Media Planning, and Activation teams to connect strategy and execution.
Represent Power Digital in the market through speaking, content, and client-facing points of view, and serve as an internal resource for vertical and division expertise.