Group Brand Manager

Dr Reddy's Laboratories Limited

4d•Onsite

About The Position

We are looking for a dynamic and experienced Group Brand Manager responsible for identifying new product opportunities, developing business cases, and implementing positioning strategies within designated budgets and organizational guidelines to achieve the market share and revenue targets of the specific vertical. This role involves overseeing the creation of promotional materials, conducting launch meetings, and ensuring effective marketing plan implementation. The Group Brand Manager will also provide mentorship to team members and collaborate with sales teams and healthcare professionals to drive Continuing Medical Education (CMEs), aiming to meet market share and revenue targets.

Requirements

A graduate degree in any Science stream
7-10 years of experience in Product Management in pharmaceutical marketing
Experience with CVAD
Understanding of Indian Pharmaceutical industry- competition, customer behaviour and prescription habits.
Strategic mindset to develop and implement long-term product strategies that align with the company's overall business objectives.
Analytical skills to assess market trends, competitor activities, and customer needs for the products in the portfolio.
Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control for the product portfolio.
Excellent communication skills to convey complex scientific and medical information to diverse audiences, including healthcare professionals, internal teams, and stakeholders.
Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies.
Ability to adapt to changes in the pharmaceutical market, including advancements in therapies, healthcare policies, and regulatory updates.
Proactive and visionary mind-set
Strong networking skills
Effective people management abilities
Adaptability and change management skills
Strategic orientation and decision-making capabilities

Responsibilities

New Products conceptualization and planning by gathering feedback on unmet therapeutic needs, identifying new product opportunities, and presenting business cases to the vertical head and country head for timely product selection, aligning with long and short-term objectives.
New Products Launch Planning by preparing product manuals, designing positioning strategies, and overseeing successful product launches through effective communication and collaboration with regional sales teams.
Post-Launch Audit of New Products by coordinating with sales teams, reviewing performance, and initiating corrective actions when necessary to ensure new products meet or exceed sales projections.
Branding and Promotions by conducting market research, finalizing positioning strategies, and overseeing effective promotion strategies by collaborating with ad agencies and implementing marketing plans in alignment with business goals.
Continuing Medical Education (CME) Programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution of CME programs to establish lasting relationships with healthcare professionals.
Leading and developing the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development to maximize team performance and retention.
Sales planning and review by gathering feedback from regional sales manager (RSMs), devising region-specific strategies, and incorporating regional needs into the product plan to enhance overall performance.