Brand Manager

Come join us•Van Nuys, CA

2d•Hybrid

About The Position

As a Brand Manager, you will lead and oversee the day-to-day management of brand activities to grow and expand the Munchkin brand. You will play a critical role in developing marketing strategies that align with company goals, leveraging the 4 P’s of marketing—Product, Pricing, Promotion, and Sales & Distribution—to drive market share and achieve financial objectives. You will also serve as the Category Captain for a key product line, providing expertise on the competitive landscape, consumer insights, and trends to shape strategic decisions.

Requirements

5 plus years of prior marketing brand management experience within CPG
BA degree required, MBA degree highly preferred
Experience managing teams and leading cross-functional teams
Product launch experience
Strong presentation skills for senior management and retailer presentations
Strong organizational, analytical, and writing skills

Responsibilities

Serve as the Category Captain and internal expert for a key product line, staying up-to-date on competitive trends, consumer insights, and category dynamics to inform strategic decisions
Lead new product launches from concept to execution, including defining pricing, positioning, packaging, and product strategy for white space categories with high-growth potential
Make strategic growth recommendations through analyzing related categories and identifying opportunities for line extensions, gap filling, and category leadership
Monitor category performance across eCommerce and brick-and-mortar retailers, identifying opportunities to improve shelf performance, drive reviews, and enhance consumer engagement
Develop and recommend pricing strategies to optimize long-term market share and profitability while maintaining brand value
Monitor pricing trends, analyze promotional pricing effectiveness, and evaluate competitive activity to ensure sustainability and competitive advantage
Collaborate with finance and sales teams to align pricing strategies with financial and retailer objectives
Create and execute integrated marketing campaigns, including advertising, media planning, and digital marketing.
Collaborate with social media team to drive engagement
Collaborate with DTC teams to develop web-exclusive promotions and optimize eCommerce performance, leveraging digital tools and data insights to refine marketing strategies
Partner with Brand Design to execute creative assets that ensure cohesive and consistent messaging across all platforms and campaigns
Work closely with sales teams to support retail strategy, in-store/online merchandising, and execution of promotional activities
Provide tools and category insights for retail buyers, including sales presentations, competitive analysis, and support for trade marketing initiatives
Partner with operations to ensure smooth distribution and availability of products across all channels, driving sales and customer satisfaction
Collaborate closely with Consumer Insights to leverage data and market research to guide decisions across product development, pricing, and promotional strategies
Partner with key stakeholders across Product Design, Brand Design, Operations, Finance, and Sales to ensure alignment and seamless execution of brand strategies
Influence and persuade key internal stakeholders, including executives and cross-functional partners, to support business strategies and initiatives
Manage relationships with external vendors and partners, including contract initiation, strategic planning, and accountability for results
Manage and measure the execution of marketing and promotional plans to align with brand and financial objectives
Additional duties as assigned