Brand Manager

PROMOTION IN MOTION INC • Park Ridge, NJ

3d • $110,000 - $125,000 • Onsite

About The Position

The Brand Manager will play a critical role in driving the continued growth and success of Welch’s Fruit Snacks, America’s leading fruit snacks brand. This role is responsible for helping develop and execute the brand’s long-term growth strategy, leading portfolio architecture, and renovation initiatives, and delivering best-in-class marketing programs that strengthen brand equity and drive household penetration, consumption, and profitability. Working cross-functionally with Sales, Insights, R&D, Finance, Supply Chain, Digital Commerce, and external agency partners, the Brand Manager will help steward one of the most iconic brands in the snacking category while identifying new opportunities to accelerate growth in a dynamic consumer landscape. Manage convenience retailers and wholesalers and establish PIM as a first choice partner for fruit snacks, as well as leading player for confectionery brands.

Requirements

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 4-6 years of progressive CPG brand management experience, preferably within food, snacks, beverages, or consumer packaged goods.
• Proven experience managing established consumer brands, including strategic planning, marketing execution, and cross-functional leadership.
• Strong understanding of consumer insights, brand positioning, innovation processes, and marketing fundamentals.
• Experience utilizing syndicated data sources (Circana/IRI, Nielsen, Numerator, etc.) and consumer research to develop business recommendations.
• Demonstrated success leading cross-functional teams and influencing without direct authority.
• Strong financial acumen with experience managing budgets, forecasting, and evaluating business performance.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong written, verbal, and presentation skills with the ability to communicate effectively at all organizational levels.
• Highly organized, results-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Entrepreneurial mindset with a bias for action and a passion for building brands.
• Demonstrated ability to build strong relationships, foster collaboration, and lead with integrity.

Responsibilities

• Serve as a key steward of the Welch’s Fruit Snacks brand, helping drive brand strategy, equity development, and business performance.
• Analyze market trends, consumer insights, competitive activity, and business results to identify growth opportunities and inform strategic decision-making.
• Support the development of annual brand plans, portfolio roadmaps, and marketing strategies that drive both topline growth and profitability.
• Lead cross-functional teams to deliver innovation, renovation, packaging, and commercialization projects from concept through launch.
• Partner with Consumer Insights to identify actionable learnings that strengthen consumer engagement, brand relevance, and marketing effectiveness.
• Collaborate with the Digital Commerce team to maximize brand performance across eCommerce and omnichannel retail environments.
• Work closely with Customer Marketing and Sales teams to develop compelling retailer programs, promotional strategies, and selling stories that drive distribution and consumption.
• Track and evaluate business performance, marketing ROI, category trends, and competitive activity to continuously optimize brand plans.
• Develop presentations and business recommendations for senior leadership, customers, and cross-functional stakeholders.
• Support key elements of annual budget management, forecasting, and financial planning to ensure efficient investment and strong business results.
• Demonstrate accountability for delivering results while ensuring flawless execution across all initiatives.

Benefits

• Comprehensive benefits package, EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more
• Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
• Personal time off, vacation time, floating days and observed holidays
• Business casual dress
• Entrepreneurial and innovative culture offering the opportunity for internal career advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level