Brand Manager

CONA Services•Bedford, NH

5d•$83,000 - $104,000•Onsite

About The Position

The Brand Manager serves as the leader of the beverage portfolio. In this role, the Brand Manager is responsible for developing a vision and strategy for the portfolio, leading the execution of brand marketing plans, developing an innovation pipeline to ensure long-term success in the marketplace and managing brand investments. The Brand Manager will work closely in conjunction with the Marketing Department and Franchise Management.

Requirements

Bachelor’s degree in marketing or business administration required
3+ years of experience in Sales and Marketing or related field required
Proficiency in Microsoft Office applications including Outlook, Excel, Word and PowerPoint
Excellent verbal and written communication skills
Excellent attention to detail, strong organization ability and time management skills
Ability to work in an office environment that could include extended periods of sitting or standing, while occasionally lifting or carrying materials and supplies
Valid driver’s license, driving record within policy guidelines, and insurance that meets company requirements.
Ability to occasionally travel, as business needs require

Nice To Haves

Master’s degree preferred
Previous leadership experience preferred

Responsibilities

Develop a marketing plan focused against driving awareness and trial in new and existing markets
Manage strategic planning and day-to-day activities with Franchise Management
Handle all aspects of general market coupon development and management
Work with Channel Directors and Key Account Managers (KAMs) on channel and/or account specific brand programs and Look of Success (LOS)
Work closely with Commercialization team to communicate initiatives and ensure execution
Work with Marketing Department to develop and deploy selling tools to support programs
Optimize portfolio and ensure mix is as effective and efficient as possible in an effort to drive the highest levels of awareness, trial and brand preference
Build innovation strategies and plans to further differentiate brands by flavor and package
Act as conduit between supply chain and Sales & Marketing team to ensure smooth product launches and accurate forecasting
Lead complex analysis across all aspects of the business to understand current situation and develop plans to win in the marketplace
Negotiating and administering funding through brand, innovation, and BD+L
Negotiating and administering incentives (Developing, tracking, payouts)
Interacting with Sales Center and engaging in trade rides
Conducting brand planning (Thematic planning and programming)
Responsible for Dealer Loader Distribution with Sales Centers and KAMs