Brand Manager

Captain D's•Nashville, TN

4d•$75,000 - $90,000•Hybrid

About The Position

The Brand Manager plays an important role in building and strengthening the Captain D’s brand. This position leads and supports integrated brand campaigns, product launches, promotional strategies, and customer experiences across digital and traditional marketing channels. A successful candidate will combine brand strategy, project management, creative judgment, and marketing analytics to deliver campaigns that are consistent, engaging, and aligned with business goals. This role also supports menu innovation, social media strategy, competitive research, and cross-functional initiatives.

Requirements

Bachelor’s degree in Marketing, Communications, or related field
4–5 years of brand, product, integrated, or social media marketing experience
Proficiency with social media and analytics tools
Strong communication, copywriting, and editing skills
Experience managing internal and external partners
Must be 18 or older
Continuous use of speech, hearing, vision, and manual dexterity
Frequent standing, walking, reaching, bending, and lifting up to 50 pounds

Nice To Haves

CRM, loyalty, or project management experience preferred
Brand Leadership: Experience leading brand or product marketing campaigns
Campaign Management: Ability to coordinate launches and promotions across channels
Digital Expertise: Knowledge of social media, digital marketing, and analytics
Creative Judgment: Strong eye for brand consistency, messaging, and quality
Analytical Thinking: Ability to interpret data, identify trends, and measure performance
Project Management: Skilled at managing deadlines, partners, and priorities
Communication: Strong written, verbal, presentation, and copywriting skills
Stakeholder Management: Experience working with teams, agencies, vendors, and leaders
Growth Mindset: Curious, adaptable, and open to new ideas and platforms

Responsibilities

Manage product launches and promotions across digital and traditional channels
Coordinate internal teams and external social, digital, creative, and media partners
Maintain social media with promotional and original content
Review market research, consumer trends, campaign results, and competitor activity
Use analytics to evaluate campaign performance
Review creative assets for brand consistency, messaging, and quality
Support brand strategy, packaging, menu innovation, and product initiatives
Help evolve the brand’s social media strategy
Research new platforms, influencers, trends, and competitor campaigns
Assist with proofreading and production of menu boards, POP, print, and other marketing materials
Support cross-functional projects and channel strategy
Perform additional duties as assigned