Brand Manager

Alliance Animal Health • New York, NY

2d

About The Position

Alliance Animal Health is seeking a Brand Manager to lead and grow the brand, with a focus on B2B veterinarian recruitment marketing, increasing brand awareness and consideration, and generating a strong pipeline of prospective partner doctors. The Brand Manager will bring the brand strategy to life through integrated marketing campaigns, social media, and industry event activations, with a strong emphasis on content, storytelling, and channel performance. This role will also lead the stand-up and ongoing management of corporate social media channels (Instagram, LinkedIn, Facebook) to expand reach, engagement, and brand visibility. The ideal candidate is both strategic and hands-on, with experience in brand building and management, recruitment marketing, event marketing, and digital channel growth. They are strong storytellers who can create compelling content, leverage data-driven insights to strengthen brand performance to support business growth and have a passion for engaging professional audiences.

Requirements

• Experience in brand building and management, recruitment marketing, event marketing, and digital channel growth.

Nice To Haves

• Strong storytellers who can create compelling content
• Leverage data-driven insights to strengthen brand performance to support business growth
• Passion for engaging professional audiences

Responsibilities

• Support and evolve the brand positioning and messaging, focused on attracting veterinary professionals and building the pipeline of doctor partners who are interested in building their own urgent care hospitals.
• Ensure a consistent, differentiated brand presence across all digital and recruitment marketing touchpoints.
• Maintain and evolve brand guidelines, messaging frameworks, and value propositions tailored to veterinarian audiences.
• Act as a brand steward, ensuring all communications reinforce brand credibility, trust, and awareness.
• Lead the creation, launch, and ongoing management of corporate social media channels (Instagram, LinkedIn, Facebook)
• Develop and execute a content strategy that builds brand awareness and engages veterinary professionals.
• Create and manage a consistent cadence of organic content, storytelling, and campaign amplification.
• Monitor social performance and optimize for reach, engagement, follower growth, and content effectiveness.
• Stay current on platform trends, content formats, and audience behaviors to continuously evolve strategy.
• Develop and optimize professional veterinarian focused content including social posts, campaigns, landing pages, and recruitment materials.
• Lead storytelling efforts highlighting career paths, ownership opportunities, and the partnership model.
• Ensure messaging clearly communicates the value proposition for veterinarians considering urgent care ownership.
• Partner with internal stakeholders to bring forward authentic stories and thought leadership content.
• Support execution of trade show and industry event marketing strategies to increase awareness and consideration among veterinary professionals.
• Partner with internal stakeholders and external vendors to deliver high-quality, brand-forward event activations.
• Measure event performance and optimize participation using engagement metrics, lead quality, and post-event conversion insights.
• Support the planning and execution of signature company conferences and events for veterinary partners, ensuring a consistent, elevated brand experience.
• Partner with the performance team to grow the pipeline of partner doctors through paid media campaigns (Google Ads, paid social, and more).
• Align brand campaigns with SEO, content strategy, and digital discoverability best practices.
• Use insights to continuously improve channel mix, creative performance, and audience targeting.
• Track and analyze performance across campaigns and channels, including engagement, lead generation, and conversion metrics.
• Partner cross-functionally to connect marketing efforts to recruitment and growth outcome.
• Partner closely with Growth, Talent Acquisition, Strategy, Marketing and Leadership teams to align brand and recruitment marketing strategies.
• Use insights to continuously improve channel mix, creative performance, and audience targeting.
• Support employer branding alignment to ensure consistent candidate experience across all touchpoints.
• Collaborate with external partners and agencies to deliver high-quality campaigns and content.

What This Job Offers

• Education Level: No Education Listed