Brand Manager

Premier Nutrition•Emeryville, CA

5d•$150,000 - $165,000•Hybrid

About The Position

The Brand Manager, Innovation, will be a key driver of Premier Protein’s next wave of growth by taking early-stage platforms from concept to commercialization and through launch. This role is responsible for shaping, building, and launching innovation that expands the Premier Protein brand into new need states, occasions, and product formats. This is a highly cross-functional, entrepreneurial role focused on commercializing innovation, building scalable brand foundations, leading product launches end-to-end, and creating the playbooks needed to unlock sustained long-term growth.

Requirements

Bachelor’s degree required
7+ years of relevant work experience, with 3+ years of Brand Management experience within the Consumer-Packaged Goods (CPG) industry required.
Cross-functional project team experience
Ability to influence and lead others
General manager mindset and ability to connect dots
Highly curious & results-driven behavior
Strong project management and organizational skills
Self-starter – comfortable ‘figuring it out’
Quantitative strength –very comfortable with numbers and P&L analysis
Excellent verbal and written communication skills; strong executive presence

Nice To Haves

The 5 capabilities or mindsets most relevant to this role: Thrive in ambiguity amid competing priorities, Drive and own results, Learning & growth mindset, Start & end with consumer, Embody a strategic mindset

Responsibilities

Serve as the P&L owner for innovation platforms.
Translate platform strategy into commercial-ready product launches across form, format, and channel.
Develop annual commercialization plans that align consumer insights, brand strategy, customer needs, and financial objectives.
Partner closely with Innovation, R&I, Creative Services, Procurement, Ops, Sales Strategy, and Finance to take early concepts from idea → scope → development → validation → launch.
Lead go-to-market planning, including packaging development, claims strategy, portfolio architecture, pricing, and customer sell-in.
Build and refine commercialization frameworks and repeatable processes as the Emerging Products team scales.
Support development of integrated launch plans, including messaging hierarchy, creative needs, activation strategy, and in-market test frameworks.
Collaborate with IMC, creative, media, and PR partners to shape early brand storytelling for new platforms.
Monitor in-market performance and support optimization of campaigns, messaging, and activation ladders.
Operate as a GM for the platform: connect dots, navigate ambiguity, and drive clarity across teams.
Influence cross-functional partners and senior leaders to drive alignment, remove barriers, and move quickly.
Champion consumer needs—ensuring all innovation and commercialization decisions stay anchored in demand and insights.