Graphic Designer Content Creator

Southern Tide • Greenville, SC

4d • Onsite

About The Position

The Graphic Designer is integral to managing product imagery, editing photography, and creating compelling graphic designs. The role creates visual content and ensures marketing assets are delivered accurately and on time, while tracking and managing imagery assets. This position is office-based in Southern Tide’s downtown Greenville, South Carolina office.

Working with product and marketing teams, the Graphic Designer helps communicate product stories, styles, and business-driving looks. The role creates digital content such as digital ads, banners, line books, and advertising, following brand standards and website requirements. It also retouches and processes images for print and digital use, supports internal presentations, manages digital assets, and provides general support for marketing projects and events.

Responsibilities

• Liaise with product and marketing teams to understand key product stories, styles, and business-driving looks.
• Create digital content, including digital ads, banners, line books, and advertising, in accordance with brand standards and website requirements.
• Ensure designs align with brand imagery standards and meet usability and website requirements.
• Retouch, edit, and process digital images—including masking, color changes, and shadow work—for print and digital platforms while maintaining accuracy and efficiency.
• Ensure image-related content meets current standards and retouch high-end images for required delivery channels, including print, email, ecommerce, and text.
• Design internal presentations, such as sales pitches and strategic presentations, with guidance from a business leader.
• Stay knowledgeable about product styles and features to communicate marketing messages effectively.
• Track and report product details, including collections, key features, and drop dates, so marketing teams have appropriate imagery for campaigns, social media, and product launches.
• Support the calendar and communications for brand imagery in campaigns, coordinating product photography for catalogs, look books, ecommerce, sales, and promotional materials.
• Ensure assets are accurate and available for timely activation, and support marketing post-production, including ecommerce product launches.
• Organize, manage, and archive digital assets; track photo assets through the workflow and maintain strategic naming conventions.
• Provide general support to the marketing team and related projects, including tradeshows, photoshoot preparation, retail marketing, and sales meetings.

Benefits

• Generous vacation policy
• Health and wellness coverage
• 401(k) with company match
• Discounted stock purchasing
• Education reimbursement options
• Product discounts

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed