Graphic Designer Content Creator

Southern Tide • Greenville, SC

5d • Onsite

About The Position

Southern Tide is seeking a Graphic Designer to manage product imagery, edit photography, and create compelling graphic designs. The role creates visual content and ensures marketing assets are accurate and delivered on time. It also tracks and manages imagery assets. This is an office-based position in Southern Tide’s downtown Greenville, South Carolina office.

The Graphic Designer works with product and marketing teams to understand product stories, styles, and business-driving looks. The role creates digital content such as ads, banners, line books, and advertising; edits and retouches images for print and digital channels; and ensures designs and image assets comply with brand, usability, website, and delivery requirements. With guidance from a business leader, the position also designs internal presentations and maintains knowledge of product styles and features.

The position supports asset management by tracking product details and image availability, coordinating brand imagery and product photography across marketing uses, and organizing, managing, and archiving digital assets through the workflow. It also provides general support to marketing projects, including tradeshows, photoshoot preparation, retail marketing, and sales meetings.

Responsibilities

• Liaise with product and marketing teams to understand key product stories, styles, and business-driving looks.
• Create digital content, including digital ads, banners, line books, and advertising, guided by brand standards and the marketing team’s COE.
• Ensure designs align with brand imagery standards and meet usability and website requirements.
• Retouch, edit, and process digital images for print and digital platforms, maintaining accuracy and efficiency throughout post-production.
• Ensure image-related content meets current standards, including retouching high-end images for print, email, ecommerce, and text delivery.
• Design internal presentations, such as sales pitches and strategic presentations, with guidance from a business leader.
• Stay knowledgeable about product styles and features to communicate marketing messages effectively.
• Track and report product details, including collections, key features, and drop dates, so marketing has appropriate product imagery for campaigns, social media, and product launches.
• Support the calendar and communications for brand imagery in campaigns, coordinating product photography for catalogs, look books, ecommerce, sales, and promotional materials.
• Ensure assets are accurate and available for timely activation, supporting post-production needs such as ecommerce product launches.
• Organize, manage, and archive digital assets; track photo assets through the workflow and maintain strategic naming conventions.
• Provide general support to the marketing team and related projects, including tradeshows, photoshoot preparation, retail marketing, and sales meetings.

Benefits

• Generous vacation policy
• Health and wellness coverage
• 401k with company match
• Discounted stock purchasing
• Education reimbursement options
• Product discounts

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed