Government Services Energy Client Marketing Manager

BDO USA • United States,

15d • $90,000 - $100,000

About The Position

The Government Services Client Marketing Manager advances BDO’s energy portfolio by leading strategic marketing initiatives across multiple statewide programs. The role partners with clients to assess marketing needs, define goals, and build actionable roadmaps to support lead generation, customer acquisition, engagement, and retention. In collaboration with Program Managers and cross-functional teams, the manager provides strategic guidance, translates complex marketing concepts into practical solutions, and aligns marketing efforts with program objectives and client outcomes. Travel to client locations is required up to 20% of the time.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or Advertising from an accredited college or university.
• Five or more years of experience in marketing operations, strategic marketing, and/or management consulting.
• High proficiency in Microsoft Office, specifically Word, Excel, and PowerPoint.
• Knowledge of demand generation strategies, campaign execution best practices, lead management, data hygiene, reporting, and performance analysis.
• Ability to lead interactive workshops and translate high-level concepts into clear, actionable, client-ready solutions.
• Strong organization and attention to detail, including the ability to quickly distill action items from multiple information sources.
• Superior interpersonal, listening, written, and verbal communication skills.
• Ability to communicate with all levels of management through presentations, workshops, and boardroom meetings.
• Ability to navigate and strengthen relationships within and between teams and groups.
• Willingness and ability to travel to client locations up to 20% of the time.

Nice To Haves

• Experience spanning strategic and tactical dimensions of modern marketing, including energy efficiency marketing and utility program experience.
• Cross-industry experience and familiarity with a range of sales models, including direct and channel approaches in B2B and B2C environments.
• Project management experience.
• Fluency in Spanish.

Responsibilities

• Assess clients’ marketing landscapes across the customer journey, including lead generation, conversion, acquisition, retention, and performance measurement.
• Design, implement, and optimize strategic marketing campaigns aligned with program goals and client priorities.
• Identify near-, mid-, and long-term objectives and collaborate with clients and Program teams to develop actionable plans.
• Develop client-specific strategic frameworks and recommend targeted marketing initiatives to address business needs and opportunities.
• Define, scope, and document business requirements for marketing campaigns and related initiatives.
• Manage consulting-related business objectives, meet budget expectations, maintain portfolio profitability, and deliver high-quality client work within project scope.
• Collaborate with cross-functional teams and other BDO service lines to deliver scoped consulting support and strengthen integrated project execution and client success.
• Stay current on industry trends, emerging technologies, leading practices, and research to inform recommendations and improve BDO’s marketing approach.
• Lead needs assessments and discovery sessions, understand client environments and priorities, and translate findings into practical solutions.
• Perform other duties as required.

Benefits

• Employee Stock Ownership Plan (ESOP), offering participants beneficial ownership in the firm and an opportunity to enhance their financial well-being.
• Comprehensive compensation and Total Rewards benefits offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level