Google Ads and Performance Specialist (B2C E-Commerce)

Penbrothers

3d • Remote

About The Position

Penbrothers is seeking a data-driven Search & Paid Media Specialist for its client, a market leader in engineered, easy-to-install shower systems and complementary products. The role oversees paid media strategy and supports ongoing SEO growth initiatives. It focuses primarily on performance marketing and customer acquisition across Google, Meta, Microsoft, LinkedIn, and Amazon Ads, while contributing to SEO strategy, technical audits, and content optimization with internal stakeholders and external partners. The successful candidate understands e-commerce and B2B lead generation and can work across multiple digital channels in a fast-moving environment.

The work schedule is Monday to Friday, 8:00 AM–5:00 PM Eastern Time. The role collaborates with Sales and Marketing leadership, creative teams, developers or external SEO resources, and Shopify web specialists. Penbrothers describes an environment focused on learning, growth, meaningful work, employee welfare, and serving high-growth startups and dynamic companies remotely.

Requirements

• 4–6+ years of hands-on experience in digital marketing, growth marketing, or performance marketing, specifically managing US-market campaigns.
• Proven ability to audit Google Ads accounts, troubleshoot misconfigurations, and manage Search, Shopping, Performance Max (PMax), and Demand Gen/YouTube campaigns.
• Strong experience driving sales for B2C e-commerce or durable goods with longer customer consideration cycles.
• Hands-on experience with Google Ads, Meta Business Suite, Bing Ads, and Google Analytics 4 (GA4).
• Ability to translate complex campaign data into clear, actionable insights and performance reports for leadership.
• Ability to thrive in a flat, fast-moving environment and collaborate cross-functionally with Shopify web specialists and creative teams.

Nice To Haves

• Fundamental understanding of SEO and content optimization principles; website updates and technical coding are handled by an internal team.
• Industry experience in home improvement, construction, manufacturing, or durable consumer goods.
• Exposure to LinkedIn Ads or Amazon Ads.

Responsibilities

• Manage and optimize paid campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, and Amazon Ads.
• Oversee Search, Shopping, Performance Max, Display, and YouTube campaigns.
• Develop audience targeting, retargeting, and keyword strategies for DIY consumers and commercial buyers.
• Support expansion into commercial and hospitality verticals through LinkedIn advertising initiatives.
• Monitor campaign performance and optimize toward ROAS, CPA, and lead quality goals.
• Reallocate budgets toward high-performing campaigns and growth opportunities.
• Conduct ongoing SEO audits to identify technical issues, keyword opportunities, and site improvements.
• Collaborate with content and creative teams on keyword-driven content initiatives.
• Support optimization of product and category pages for high-volume and high-intent search terms.
• Partner with developers or external SEO resources to implement technical recommendations when needed.
• Stay informed about AI-driven search trends and evolving SEO best practices.
• Manage GA4 tracking, conversion attribution, and reporting dashboards.
• Analyze customer journeys and identify opportunities to improve website conversion rates.
• Support landing page optimization and A/B testing initiatives.
• Translate marketing data into actionable insights for leadership.
• Work with Sales and Marketing leadership to improve lead quality and campaign alignment.
• Partner with creative teams to develop ad assets, videos, graphics, and supporting content.
• Coordinate campaign priorities with product launches and seasonal initiatives.

Benefits

• Opportunities for learning and growth.
• Meaningful work with opportunities to make an impact on fast-growing startups and dynamic companies.
• Employee career and welfare investment.
• Opportunity to work remotely with high-growth startups and dynamic companies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed