Go To Market Sr Sales Manager - Everyday Pantry Essentials

Campbell's•Camden, NJ

12d•Hybrid

About The Position

As the category commercial leader, the Go To Market Sr Sales Manager owns go-to-market strategy and business performance for an assigned category. The role connects brand strategy, customer needs, and shopper insights to drive sustainable category growth, profitable sales, and market share gains. It influences cross-functional teams and partners with customer-facing organizations to translate category priorities into commercial outcomes. The role works closely with Brand Marketing, Customer Sales, Customer Strategy, Revenue Growth Management (RGM), Supply Chain, Finance, Research & Development, Consumer & Shopper Insights, Category Portfolio teams, senior leaders, and customer and retailer partners. The position is hybrid under Campbell’s workplace policy and involves approximately 20–30% travel, including customer meetings and headquarters visits, with flexibility for occasional evening or weekend customer events. This is a full-time, salaried position with a target base salary range of $141,700–$194,800. Individual base pay depends on work location and factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.

Requirements

8+ years of experience in CPG sales, customer strategy and planning, brand management, category management, or related commercial roles.
Strong understanding of CPG commercial drivers, including assortment, pricing, promotion, trade investment, and revenue growth management.
Demonstrated success delivering category growth, sales objectives, and market share gains.
Experience building and executing go-to-market strategies and commercial plans.
Strong commercial and financial acumen, including P&L management and trade investment optimization.
Proficiency with syndicated data platforms such as Circana and NielsenIQ, retailer POS data, and shopper insights.
Ability to influence and collaborate across a highly matrixed organization without direct authority.
Proven ability to engage and influence senior internal and external stakeholders.
Strong analytical, strategic thinking, and communication skills.
Ability to travel approximately 20–30% of the time, including customer meetings and headquarters visits.
Ability to work in a hybrid environment in accordance with Campbell’s workplace policy.
Flexibility to support occasional evening or weekend customer events.

Nice To Haves

Bachelor’s degree.
MBA or other advanced degree.
Experience leading multi-year category growth strategies.
Experience presenting to executive leadership teams and customer top-to-top meetings.
Deep expertise in category management, shopper marketing, or Revenue Growth Management.
Experience supporting innovation commercialization and product launch execution.
Prior experience managing cross-functional planning processes such as S&OP or IBP.

Responsibilities

Develop and lead annual and long-range category go-to-market strategies, including assortment, pricing, promotion, pack architecture, and innovation plans.
Deliver category Net Sales, Gross Profit, and market share objectives.
Serve as the commercial voice and category expert, aligning brand strategy with retailer and shopper needs.
Partner with customer teams to create customer-specific selling stories and execute category growth plans.
Lead category inputs into Innovation, Sales & Operations Planning (S&OP), and Integrated Business Planning (IBP) processes.
Manage trade and commercial guardrails and partner with Revenue Growth Management (RGM) to optimize pricing, promotion, and product mix strategies.
Influence cross-functional partners to prioritize and support category initiatives.
Represent the category in senior leadership discussions, strategic planning forums, and customer top-to-top meetings.
Monitor category performance and ensure innovation launches achieve distribution, velocity, and financial targets.
Drive forecast accuracy and deliver plans aligned with S&OP standards.

Benefits

Medical insurance, including coverage options for individuals, families, and domestic partners.
Dental insurance.
Short- and long-term disability insurance.
AD&D insurance.
Life insurance.
Matching 401(k) plan with enrollment available on the first day of employment and immediate vesting.
Unlimited sick time.
Paid time off.
Holiday pay.
Free access to the fitness center for employees in WHQ.
Access to on-site day care operated by Bright Horizons.
Access to a company store.
Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
Employee Resource Groups (ERGs).
Wellness benefits beginning on the first day of employment.