Go To Market Specialist

Holley Performance • New Braunfels, TX

10h

About The Position

The Go-To-Market Specialist is responsible for executing product launches and campaigns within the Safety & Racing division, ensuring all assets, channels, and cross-functional teams are aligned and ready for market. Embedded within the division marketing team, this role serves as the operational hub for launch execution — coordinating across product, merchandising, content, paid media, and sales to ensure DTC, 3P marketplace, B2B, and distributor channels are fully prepared. This role also supports the application of enterprise GTM systems and tools to ensure messaging, content, and campaign outputs are aligned to strategy and delivered efficiently. This is a hands-on, execution-focused role ideal for someone who thrives in a fast-paced environment and enjoys turning strategy into action.

Requirements

• 3–6 years of experience in marketing, product marketing, eCommerce, or launch coordination
• Strong organizational and project management skills with the ability to manage multiple workstreams
• Understanding of DTC, marketplace, B2B, and distributor channel dynamics
• Strong communication skills and ability to coordinate across cross-functional teams
• Experience working with marketing tools or platforms (or ability to quickly learn new systems)

Nice To Haves

• Experience in automotive, motorsport, safety equipment, or enthusiast-driven categories
• Experience supporting product launches or campaign execution
• Familiarity with AI-driven content tools (e.g., Jasper AI or similar)
• Experience working in a fast-paced, cross-functional environment

Responsibilities

• Own execution of division-level launches for all Tier 1 – 3 launches, promotions, and campaigns
• Drive cross-functional readiness to ensure launch completeness and timing alignment
• Maintain division GTM calendar aligned to enterprise priorities
• Ensure all required assets are completed, approved, and delivered prior to launch
• Coordinate DTC, 3P marketplace, B2B, and distributor channel readiness prior to launch
• Ensure PDP setup, PIM data, merchandising, pricing, and promotional assets are complete and aligned
• Validate that all launch assets align with approved positioning and messaging standards
• Support B2B communications and distributor activation plans
• Utilize enterprise GTM tools to support campaign execution and content development
• Translate campaign briefs, messaging, and channel requirements into structured inputs within our new content tool
• Generate and refine campaign assets and content outputs in alignment with GTM strategy
• Partner with central GTM and Brand teams to ensure outputs meet quality, consistency, and messaging standards
• Select and manage division-level industry media placements in alignment with GTM framework
• Manage allocated traditional media budget within the division
• Coordinate media timing and placements with launch milestones
• Act as primary coordination point across product, creative, merchandising, paid media, and sales teams
• Lead division launch readiness reviews and status updates
• Identify risks early and escalate as needed
• Support post-launch reporting and performance review
• Gather insights to improve future launch execution
• Track asset completion, readiness metrics, and launch effectiveness

Benefits

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed