Go-To-Market Manager

Reolink•Torrance, CA

1d•Hybrid

About The Position

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions. Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

Requirements

Bachelor’s degree in marketing, Business, Economics, Statistics, or a related field.
Minimum of 3 years of experience in marketing analysis, data analysis, or a related role, preferably within the retail or consumer goods industry.
Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Tableau, Power BI).
Experience with CRM systems and marketing automation tools.
Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
Detail-oriented with strong organizational and project management skills.
Ability to work independently and as part of a team in a fast-paced environment.
Analytical mindset with a passion for data and problem-solving.
Results-driven with a focus on delivering measurable business outcomes.
Strong interpersonal skills and the ability to build and maintain relationships with retail partners and internal teams.
Creative thinker with the ability to develop innovative marketing solutions based on data insights.

Nice To Haves

Advanced degree or certifications in data analysis or marketing analytics is a plus.

Responsibilities

Responsible for end-to-end product onboarding for all North American retail partners.
Help facilitate and manage process and execute launch strategy. Responsible for tracking progress. Work with international cross-functional team to ensure a smooth launch and maximize product performance.
Collect, analyze, and interpret sales data and market trends.
Ensure online content is optimized for core skus across all retailer partners.
Collaborate with retailer merchandising and marketing teams to align strategies and ensure the successful execution of marketing plans.
Provide support in planning and executing promotional activities, product launches, and in-store events.
Maintain strong relationships with key stakeholders internal and retail partners, including tech-focused retailers to ensure ongoing collaboration and partnership growth.
Analyze customer behavior and preferences to identify trends and insights that can inform marketing strategies.
Use customer segmentation and targeting techniques to improve the effectiveness of marketing efforts and personalize customer experiences.
Assist in managing the marketing budget allocated for Costco-related activities, ensuring efficient use of resources.
Monitor and report on the return on investment (ROI) of marketing expenditures to ensure financial accountability.
Partner with product development, sales, and supply chain teams to ensure a cohesive approach to market strategy and execution.
Provide data and insights to support product development decisions and new product introductions.