Go-To-Market Manager

FISPAN•Vancouver, BC

7d•Hybrid

About The Position

FISPAN is seeking a Go-To-Market (GTM) Program Manager to own and drive the end-to-end execution of product launches across our platform, ERP integrations, and bank ecosystem. This role is responsible for turning strategy into execution — ensuring that new products move successfully from market validation → product definition → pilot → launch → scale. You will sit at the center of Product, Product Marketing, Sales (Partner Managers), Partner Success, Marketing, and RevOps, acting as the orchestration layer that ensures all GTM activities are aligned, delivered on time, and drive measurable outcomes. This is a highly cross-functional role requiring strong program management, GTM intuition, and the ability to operate in a complex B2B2B fintech environment.

Requirements

4–8 years in GTM, program management, product operations, or similar roles
Experience launching products, features, or integrations in B2B SaaS or FinTech
Strong understanding of GTM strategy and product lifecycle
Program & Project Management: Ability to structure and manage complex, multi-phase initiatives. Strong ownership of timelines, dependencies, and execution
Cross-Functional Leadership: Proven ability to align and influence stakeholders across teams. Comfortable operating without direct authority
GTM & Product Understanding: Understanding of: Product development lifecycle, Sales enablement and launch processes, Pilot-driven product validation
Execution & Ownership: Highly proactive and detail-oriented. Strong follow-through and accountability. Comfortable operating in ambiguity
Analytical & Data-Driven: Ability to define KPIs and measure GTM effectiveness. Experience using data to drive iteration and decision-making

Nice To Haves

Experience with ERP integrations (NetSuite, Sage, Dynamics, QuickBooks, etc.)
Familiarity with bank partnerships and embedded banking
Experience working in fintech, payments, or treasury management

Responsibilities

Own End-to-End GTM Program Execution: Drive the full GTM lifecycle: Market validation → Product definition → Product build → Pilot → Launch → Post-launch iteration. Define and manage GTM readiness gates (e.g., Product Ready, Pilot Ready, Launch Ready). Ensure all phases are clearly scoped, tracked, and executed.
Lead Pilot Strategy & Execution: Structure and operationalize pilots with banks and customers. Define scope, duration, and success criteria. Align stakeholders across Product, Partnerships, and Success. Track pilot performance and ensure clear outcomes: Product validation, Revenue potential, Bank readiness. Drive decisions on scaling, iteration, or adjustment.
Orchestrate Cross-Functional Execution: Act as the central point of coordination across Product & Engineering, Product Marketing, Partner Managers (Sales), Partner Success, Marketing, RevOps. Drive alignment, remove blockers, and ensure accountability. Lead GTM planning and execution forums.
Own the GTM System & Execution Framework: Maintain and evolve FISPAN’s GTM framework and tracker. Ensure all GTM deliverables (assets, enablement, dependencies) are: Clearly defined, Assigned, Delivered on time. Build repeatable processes for scaling launches across products and banks.
Drive Bank Readiness & Partner Activation: Coordinate GTM execution across multiple bank partners in parallel. Ensure each bank is: Technically validated, Commercially enabled, Equipped with tailored assets. Work closely with Partner Managers and Partner Success teams to drive adoption.
Lead GTM Asset Development & Enablement: Define requirements for: Sales enablement materials, Training programs, Marketing collateral. Ensure internal teams and partners are fully enabled prior to launch. Validate readiness through real-world sales feedback.
Launch & Post-Launch Optimization: Coordinate launch readiness across all stakeholders. Track performance against KPIs: Pipeline, Adoption, Partner activation. Drive continuous iteration based on: Sales feedback, Customer insights, Market data.

Benefits

Semi-annual bonus plan
Best-in-Class Equipment: The most modern MacBook and Apple equipment.
Prime Location: Our downtown Vancouver office offers coastal views and access to the building fitness center.
Flexibility: Generous benefits, including a family leave top-up program and our Work-From-Anywhere policy.
Fully stocked cupboards
Weekly catered team lunches
Daily JJ Bean coffee runs
Extended health and dental benefits
Paid time off
Savings and retirement plan matching
Parenthood top-up
Mentorship programs, and leadership series