Manager, Go-To-Market Analytics
GoTo•Lumberton Township, NJ
•Remote
About The Position
Our Marketing team shapes GoTo’s presence, voice, and vision—inside the company and on the global stage. By leveraging the latest AI-driven insights and tools, we power creative campaigns, connect with customers in meaningful ways, and drive business growth. Here, smart problem-solving and innovation aren’t just encouraged—they’re expected. Step into a role where your passion and ingenuity set new standards for how we reach, engage, and inspire our global audience.
Requirements
- Strong business and marketing acumen, with a deep understanding of Go-To-Market processes, funnel KPIs (MQLs, opportunities, pipeline), and how marketing performance connects to revenue.
- Advanced Excel proficiency (shortcuts, pivot tables, formulas) with the ability to quickly navigate datasets, manage data imports, and interpret different data formats.
- Hands-on experience with data visualization tools (PowerBI, Tableau, Looker) and a strong understanding of dimensions, measures, filters, table calculations, LOD expressions, and data blending.
- Working knowledge of Touch Analytics (Salesforce CRM reporting, pipeline tracking) and Web Analytics platforms (Google Analytics and/or Adobe Analytics), including acquisition reporting, lead form tracking, and eCommerce metrics.
- Proven ability to communicate complex data clearly, influence cross-functional stakeholders, and self-start in learning internal data processes, reporting frameworks, and KPI definitions.
Responsibilities
- Increase the overall capacity and impact of the go-to-market analytics team by setting clear priorities, streamlining workflows, and elevating output quality across reporting, insights, and modeling.
- Improve coverage and responsiveness for Marketing, Sales, and Ops by building scalable dashboards, automating recurring analyses, and ensuring stakeholders have timely, reliable performance insights.
- Reliably cover core operational reporting (dashboards, KPI tracking, funnel performance, attribution) to free up senior team members to focus on strategic advising, experimentation design, and forward-looking analysis.
- Strengthen analytics processes, attribution models, and performance measurement frameworks to directly improve marketing efficiency, pipeline productivity, and overall revenue generation.
Benefits
- Comprehensive health benefits, life insurance, etc.
- Paid holidays, volunteer time off, and quarterly self-care days and no meeting days
- Tuition and reading reimbursement programs to support your continuous learning and professional growth
- Thrive Global Wellness Program, Confidential Employee Assistance Program (EAP)
- Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact.
- Comprehensive health insurance (medical, dental, vision)
- 401(k) plan with discretionary company match
- Paid time off
- Employee discount programs
- Short Term and Long Term Disability
- Basic Life Insurance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
