Go-to-Market Engineer - Madison, WI, USA
About The Position
Speechify's mission is to ensure reading is never a barrier to learning. Over 50 million people use Speechify's text-to-speech products to transform reading materials into audio. SIMBA Voice Agents by Speechify enables companies to deploy natural, human-sounding AI voice agents in over 71 languages with sub-second latency. We are seeking our first Go-to-Market (GTM) Engineer for SIMBA to build and own the technical systems that power our outbound sales motion. This role involves lead enrichment, sequencing, CRM architecture, and AI-powered personalization at scale. It is a purely infrastructure and systems role focused on ensuring prospects receive the right message at the right time and that the Sales team has the necessary tooling and data to succeed. The ideal candidate has experience building outbound systems from scratch and is proficient with tools like Clay and Apollo, measuring their impact by pipeline influenced.
Requirements
- Solid experience in a GTM engineering, growth engineering, or RevOps role with a strong technical focus.
- Proven experience building outbound systems from scratch, including enrichment pipelines, multi-step sequences, and lead scoring, rather than just managing existing ones.
- Deep hands-on experience with the modern GTM stack: Clay, Apollo, HubSpot or Salesforce, Outreach or Instantly, Zapier/Make, Webhooks, REST APIs.
- A mindset focused on funnels and data-driven measurement, with a keen interest in metrics such as pipeline influenced, reply rates, meeting conversion, and cost per opportunity.
- Ability to ship quickly, maintain simplicity, and operate autonomously.
Nice To Haves
- Experience building GTM systems for an AI, voice, or developer-tools product.
- Familiarity with contact center, CX, or telephony buyer personas.
- Background at a B2C company that also operates a B2B or API sales motion.
Responsibilities
- Build and maintain SIMBA's outbound infrastructure, including lead sourcing, enrichment pipelines, scoring models, and sequencing workflows that operate at scale.
- Own the GTM tech stack end-to-end, encompassing CRM (HubSpot/Salesforce), enrichment tools (Clay, Apollo, Clearbit), sequencing platforms (Outreach, Instantly), and the integrations between them.
- Deploy AI agents to automate prospect research, generate personalized outreach, and manage follow-up workflows, thereby reducing manual effort for the Sales team.
- Instrument the entire top-of-funnel process to track performance, identify inefficiencies, and continuously optimize for meeting bookings and pipeline creation.
- Build integrations and automations using APIs, webhooks, and tools like Zapier/Make to ensure data integrity and system synchronization.
- Evaluate and rapidly adopt new AI and GTM tooling, serving as the team's expert on emerging technologies and potential solutions.
Benefits
- High ownership with direct input on GTM strategy.
- Opportunity to work alongside a team embedded with customers.
- Fast-moving environment with systems that have an outsized impact.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
