Global Talent Attraction & Employer Brand Lead

Digital Realty•Dallas, TX

About The Position

The Global Talent Attraction & Employer Brand Lead delivers Digital Realty’s global talent attraction, recruitment marketing and employer brand programs across the Americas, EMEA and APAC. This specialist individual-contributor role works with a high degree of independence within agreed Talent Acquisition strategy, brand standards and governance, and reports to the Head of Recruitment Operations & Enablement. The role partners with regional Talent Acquisition teams, Marketing, Communications, HR and business leaders to translate hiring needs into practical campaigns, content and talent communities. Its goals include building awareness among priority talent audiences, strengthening direct applicant flow and candidate conversion, and reducing reliance on reactive sourcing and agencies through repeatable attraction capability. The position also supports early careers and alternative pathways, manages suppliers and campaign performance, develops consistent attraction resources and practices, and ensures activity meets privacy, employment, accessibility, recruitment, brand and supplier requirements.

Requirements

Bachelor’s degree or equivalent professional experience, with demonstrated experience in employer brand, recruitment marketing, talent attraction, marketing or Talent Acquisition.
Experience planning and executing multi-channel campaigns across multiple countries, regions or talent segments, and building talent communities for recurring or high-volume talent groups.
Strong understanding of recruitment funnels, candidate behavior, audience segmentation, content development and campaign measurement, and ability to translate workforce priorities into audience, content, channel and campaign plans.
Working knowledge of careers sites, social media, CRM or talent community platforms, analytics tools and applicant tracking systems; comfort using AI-enabled tools in line with company policy.
Strong storytelling and creative content skills, including persuasive copywriting, scriptwriting and visual storyboarding across written, audio and video formats.
Understanding of inclusive attraction, accessibility, data privacy and responsible use of candidate data, with commitment to fairness, inclusion and confidentiality.
Strong program and project management skills, including prioritization, organization, accuracy, supplier coordination and attention to governance.
Data-led and commercially aware, with ability to analyze performance, solve problems, test and continuously improve, and use sound judgment about when to decide and when to escalate.
Clear written, verbal and visual communication skills adapted for different audiences, cultures and markets.
Proven ability to partner with Talent Acquisition, Marketing, Communications, HR and business stakeholders, building alignment and influencing without direct authority.
Flexibility to work across global time zones and travel internationally as needed.

Nice To Haves

Professional training in employer brand, recruitment marketing, talent attraction, marketing or Talent Acquisition.
Experience within an international or matrix organization.
Languages relevant to Digital Realty’s markets, such as French, German or Dutch.
Knowledge of technical, engineering, infrastructure or data center talent markets.

Responsibilities

Deliver the global talent attraction and employer brand plan in line with Talent Acquisition priorities, coordinate activity and suppliers within approved budgets, and contribute to planning and investment recommendations.
Activate the Employer Value Proposition across candidate touchpoints, apply corporate brand standards, adapt content for regional and local audiences, and improve careers content and candidate journeys using audience feedback and performance data.
Partner with Marketing, Communications and regional Talent Acquisition teams to plan and execute employer brand campaigns, social content, employee stories and events, and coordinate employee advocacy and referral activation.
Create campaign stories, copy and visuals, taking ideas from concept to finished written, audio and video content.
Work with recruiters and business stakeholders to translate hiring demand into campaign briefs, target audiences, channel plans and measurable outcomes for priority talent groups.
Build and maintain talent communities for critical and recurring skills, and deliver recruitment marketing through approved digital, social, professional, educational and community channels to convert audiences into qualified candidates.
Support early careers and alternative pathway activity through approved relationships with universities, professional bodies and community organizations.
Manage day-to-day relationships and deliverables with approved agencies, media partners, platforms and suppliers, escalating material commercial or performance issues as required.
Track reach, engagement, qualified applicants, source effectiveness, funnel conversion, talent community growth and direct hiring contribution; produce regular reporting and recommendations for Talent Acquisition leadership and regional teams.
Create templates, campaign resources, guidance and training; share effective practices across regions; and contribute expertise to Talent Acquisition projects involving careers content, candidate experience, talent intelligence, sourcing and recruitment technology.
Ensure activity meets privacy, employment, accessibility, recruitment, brand and supplier requirements; monitor employer brand and labour market developments and recommend improvements.
Undertake other related assignments as directed.