Employer Brand Specialist

Baird • Milwaukee, WI

7d • Hybrid

About The Position

Baird’s Talent Acquisition team works to attract exceptional talent and support the firm’s mission to be a best place to work. The Employer Brand Specialist brings Baird’s story, culture and employee experience to life through compelling content, engaging digital experiences and targeted recruitment marketing. The role uses creative storytelling, collaborative partnerships and data-driven insights to build awareness among priority talent audiences, strengthen Baird’s employer brand and foster a firmwide culture of recruiting.

This is a hybrid position based in Baird’s Milwaukee office, with three days per week in the office and two days remotely. The specialist administers and improves candidate-facing digital platforms and experiences; develops social, web and recruitment marketing content; measures and optimizes campaigns; and partners across the firm on employer brand initiatives. The role also provides day-to-day direction, coaching and project support to the Talent Acquisition Intern and partners with the Employer Brand Intern on employee advocacy.

Requirements

• At least one year of experience in employer brand, marketing, communications, social media or creative design.
• Strong writing, editing and storytelling skills, with the ability to translate business and employee stories into clear, engaging content for different audiences and channels.
• Experience developing and executing social media or digital content strategies, including content planning and channel management.
• Creative thinking, a strong eye for design and experience creating brand-aligned graphics in Canva and Adobe Creative Cloud Suite.
• Experience planning, capturing and editing short-form video content using tools such as Adobe Premiere Pro and Riverside.
• Comfort using data and analytics to evaluate performance, identify insights and recommend improvements.
• Strong project management and organizational skills, including the ability to prioritize multiple projects, manage details and deadlines, and collaborate effectively in a fast-paced environment.
• Strong interpersonal and consulting skills, with the ability to build relationships, communicate clearly and influence partners across levels and functions.
• Bachelor’s degree in marketing, human resources, communications or a related field, or equivalent experience.
• Applicants must not now or in the future require sponsorship for employment visa status.

Nice To Haves

• Experience working with Talent Acquisition technology, such as a candidate relationship management platform, applicant tracking system or website content management system.

Responsibilities

• Serve as system administrator and subject matter expert for the Beamery Candidate Relationship Management platform, overseeing governance, user support, data quality, automation, customized flows, campaigns and talent community newsletters.
• Lead the strategy, maintenance and continuous improvement of bairdcareers.com; administer the Happy Dance content management system and ensure content is accurate, accessible, engaging and aligned with the Baird brand.
• Execute the Talent Acquisition social media strategy by defining priority audiences, channel goals, content themes and campaign plans that showcase Baird’s culture, employee experience and career opportunities.
• Create, curate and publish candidate- and employee-centered content across social media and web properties, including copywriting, graphic design, photography coordination and video production.
• Develop and optimize paid and organic recruitment marketing, search engine marketing and search engine optimization strategies to increase awareness, reach priority talent audiences and drive qualified candidate traffic.
• Manage Baird’s presence across LinkedIn, Glassdoor, Handshake and emerging channels, creating consistent, accessible and brand-aligned campaign assets, templates and candidate marketing materials.
• Establish an employer brand measurement framework, including success metrics, benchmarks and methods for evaluating reputation, campaign performance and channel effectiveness.
• Deliver quarterly reporting and an annual employer brand review using tools such as Google Analytics and Power BI to highlight trends, results and recommended next steps.
• Use performance insights, UTM tracking, audience segmentation, SEO techniques and emerging GEO and AEO practices to launch and optimize attraction campaigns and strengthen content discovery.
• Build partnerships across Talent Acquisition, Marketing & Communications, HR Communications, business teams and employer brand vendors to align priorities and deliver results.
• Partner with the Employer Brand Intern to lead the employee advocacy program, grow a network of brand advocates, and develop toolkits, content and training to help associates share authentic Baird stories.
• Consult with recruiters and business leaders to understand hiring priorities and develop targeted employer brand and recruitment marketing solutions.
• Manage projects from concept through launch, including timelines, reviews and vendor deliverables, and provide day-to-day direction, coaching and project support to the Talent Acquisition Intern.

Benefits

• Comprehensive benefits designed for employees’ lives, careers and futures.
• Compensation and bonus commensurate with experience, performance and/or firm profitability.
• Opportunity to advance your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level