Global Product Marketing IV/V

Applied Materials•Santa Clara, CA
•$152,000 - $208,500

About The Position

Applied Materials is hiring a Global Product Marketing professional to develop and execute business and marketing plans for complex products or product lines. The role assesses market penetration and product positioning to support competitive advantage, revenue, and market share; recommends investments in new product development; and conducts competitive analysis, including Red Team Analysis. It contributes to pricing strategies and marketing tools for product introductions, and partners with Engineering, Manufacturing, and Sales to develop new products, enhance existing products, and communicate market needs and timing. The position also supports business strategy and field account partnership, and manages complex product releases through the end of the product life cycle. The role may lead functional teams or projects with moderate resource requirements, risk, or complexity, and applies analytical judgment to solve difficult problems and influence others.

Responsibilities

  • Develop complex business and marketing plans and assess market penetration and product positioning to drive competitive advantage, revenue, and market share.
  • Recommend investment decisions for new product development.
  • Conduct complex competitive analysis for specific products or product lines and drive Red Team Analysis.
  • Assist with complex pricing strategies to build and protect market-share leadership while enhancing profit margins; develop marketing tools for successful product introductions.
  • Partner with Engineering, Manufacturing, and Sales to develop new products, enhance existing products, and communicate critical market needs and timing requirements.
  • Assist with developing strategies to meet business objectives, using understanding of technical and business environments.
  • Support the Field in developing synergistic account approaches and optimizing opportunities for account partnership and penetration.
  • Manage the release of complex products through the end of their product life cycle.
  • May lead functional teams or projects with moderate resource requirements, risk, and/or complexity.
  • Lead others in solving complex problems and communicate difficult concepts, negotiating with others to adopt a different point of view.

Benefits

  • Comprehensive benefits package
  • Potential eligibility for a bonus program
  • Potential eligibility for a stock award program
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