Global Product Marketing Manager - Endoluminal
About The Position
The Global Endoluminal Product Marketing Manager leads global product marketing and commercialization initiatives across the Ion innovation portfolio, including software, advanced imaging, enabling capabilities, and future platform innovations. The role represents the voice of the customer and market, translating customer needs, clinical evidence, competitive insights, and technology innovations into differentiated positioning, compelling value propositions, and successful global commercialization strategies. Working closely with Product Management, Commercial, Regional Marketing, Clinical Development, Sales Operations, and Executive Leadership, this manager shapes market strategies, drives launch excellence, accelerates adoption, and expands awareness and utilization of innovative technologies across the lung cancer care continuum. The role may require travel up to 50%, including some international travel.
Requirements
- At least 6 years of experience in product marketing, strategic marketing, sales, market development, or related go-to-market roles.
- Proven ability to develop and execute commercialization strategies that drive customer adoption and business growth.
- Strong expertise in positioning, messaging, value proposition development, and customer engagement.
- Experience leading cross-functional product launches and commercialization initiatives.
- Ability to translate customer insights, market dynamics, and competitive intelligence into actionable business strategies.
- Exceptional communication, storytelling, presentation, and influencing skills.
- Strong strategic thinking and analytical capabilities with a customer-centric mindset.
- Understanding of healthcare market dynamics, customer decision-making, and adoption drivers.
- Bachelor's degree required.
- Ability to travel up to 50%; some international travel is required.
Nice To Haves
- MBA, advanced scientific degree, or equivalent commercial experience.
- Experience in medical devices, software, AI, digital health, or other innovative healthcare technologies.
- Track record of launching and scaling products across global markets.
- Ability to influence product and commercial strategy through customer insights, market intelligence, and competitive analysis.
- Experience working across diverse global teams and geographies.
- Thrives in a fast-paced, collaborative, and evolving environment.
Responsibilities
- Develop market segmentation, customer insights, positioning, messaging, and commercialization strategies for Ion software, AI, advanced imaging, and future innovations.
- Synthesize customer feedback, market research, competitive intelligence, field insights, and healthcare trends to identify opportunities, inform business priorities, and support cross-functional decision-making.
- Develop and execute global go-to-market strategies, launch plans, and adoption programs for new software releases, imaging capabilities, and innovation initiatives.
- Translate complex clinical and technical capabilities into customer-focused narratives, value propositions, positioning, messaging frameworks, and commercial tools.
- Partner with Sales, Regional Marketing, and Commercial Learning teams to provide sales enablement resources, competitive tools, customer-facing content, and field training.
- Collaborate with regional and cross-functional teams to identify adoption barriers, share best practices, and execute initiatives that drive global awareness, utilization, and business growth.
- Monitor market trends, launch performance, adoption metrics, and competitive activity to identify opportunities and improve commercialization effectiveness.
Benefits
- Market-competitive compensation package inclusive of base pay, incentives, benefits, and equity.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
