Global Product Manager - DEF

SSI Technologies•Janesville, WI

About The Position

The Global Product Manager owns the global strategy, roadmap, pricing, business cases, and lifecycle management for SSI Technologies’ Diesel Exhaust Fluid (DEF) sensor portfolio, including quality, level, and temperature sensors for Selective Catalytic Reduction (SCR) aftertreatment systems. The role drives revenue growth, profitability, and market leadership across on-highway, off-highway, agricultural, construction, marine, and power generation applications, and leads successful commercialization with OEM and Tier 1 customers worldwide. The position connects customers, Sales, Engineering, Operations, Marketing, Finance, and executive leadership. It uses market intelligence, customer insight, competitor analysis, and financial performance data to guide product investment and balance near-term results with long-term growth. The role also anticipates changes in global emissions regulations—including U.S. EPA and CARB requirements, Euro 7, and China VI—and shifts in powertrain technology, keeping customer needs, technical priorities, and profitability aligned. The Global Product Manager leads product and market strategy, portfolio and lifecycle management, pricing and profitability, market analysis, customer and commercial leadership, product marketing, and continuous improvement. The position is expected to operate with a high degree of latitude and minor oversight, handle the most complex issues, apply advanced knowledge, and act as a leader. The role also supports compliance with applicable quality and regulatory requirements and SSI’s Quality Management and ISO 14001 Environmental Management Systems. Individuals directed by management to operate a vehicle for work purposes must follow the Fleet Safety Program. Other duties may be assigned by the supervisor.

Requirements

Bachelor’s degree in Engineering, Business, Marketing, Product Management, or a related technical discipline; an equivalent combination of education and relevant industry experience may be considered.
Demonstrated experience developing and executing product and market growth strategies.
Experience managing products through the full lifecycle.
Experience evaluating market opportunities and developing business cases.
Experience working cross-functionally with Engineering, Operations, Sales, Marketing, and Finance.
Ten or more years of progressive experience in Product Management, Strategic Marketing, Business Development, or a related commercial or technical leadership function.
Must be authorized to work for any employer in the United States; the employer is unable to sponsor or take over sponsorship of an employment visa.

Responsibilities

Develop and execute global product and market strategies supporting growth, profitability, and long-term objectives.
Establish and maintain product roadmaps aligned with customer requirements, market trends, technology investments, and company growth objectives.
Identify product opportunities, emerging technologies, adjacent markets, and commercial growth opportunities through research, customer engagement, and business analysis.
Develop business plans, financial justifications, and commercialization strategies for new products, technologies, and market expansion.
Define product positioning, value propositions, and market strategies to strengthen competitive advantage and market share.
Own the strategic direction and lifecycle management of assigned product lines, including introductions, enhancements, transitions, rationalization, and obsolescence planning.
Establish commercial requirements and business objectives for product development and ensure alignment with customer and market needs.
Partner with Engineering to set product development priorities, research and development initiatives, and sustaining engineering activities.
Review development programs for alignment with product plans, business objectives, schedules, and expected returns.
Develop and maintain pricing strategies balancing customer value, market competitiveness, revenue growth, and profitability.
Manage product-line financial performance, including revenue growth, gross margin, profitability, and return on investment.
Evaluate commercial opportunities and business cases against strategic, financial, and operational objectives.
Monitor sales performance, market share, profitability, margins, forecasting accuracy, and product portfolio health.
Analyze market trends, customer requirements, competitive activity, industry developments, and economic indicators to support decisions.
Conduct competitive assessments and identify opportunities, risks, and market gaps that influence product and business strategies.
Develop market forecasts, growth projections, and business outlooks for operational and strategic planning.
Use internal and external data to generate actionable business insights and improve decision-making.
Support reporting tools, metrics, and analytical processes that improve visibility into market performance and business opportunities.
Build and maintain relationships with key customers, industry stakeholders, channel partners, and strategic accounts.
Support major customer opportunities, product launches, technical reviews, and strategic growth initiatives.
Collaborate with Sales, Marketing, Engineering, Operations, Finance, and executive leadership to develop and execute growth initiatives.
Translate customer requirements, market feedback, and competitive intelligence into product and business strategies.
Lead market development through customer engagement, industry participation, market communications, technical presentations, trade events, and strategic partnerships.
Support product messaging, value propositions, application stories, technical content, and marketing materials.
Partner with Marketing on initiatives that increase market awareness, customer engagement, and business growth.
Promote continuous improvement in product management processes, business performance, operational efficiency, and customer satisfaction.
Ensure compliance with applicable quality management systems, policies, procedures, and regulatory requirements.
Follow the Fleet Safety Program when directed by management to operate a vehicle for work purposes.
Support and perform consistently with SSI Technologies’ continuous improvement goals and values, including following its Quality Management and ISO 14001 Environmental Management Systems.
Perform other duties as assigned by the supervisor.