Global Partner Ecosystem Marketing Manager

Rockwell Automation•Milwaukee, WI

7d•Hybrid

About The Position

Rockwell Automation is seeking a Global Partner Ecosystem Marketing Manager to define and execute a global partner marketing strategy that supports growth through distributors, system integrators, and technology partners. Reporting within the global marketing organization, this role develops scalable programs, builds organizational capabilities, establishes best practices, and introduces approaches to accelerate growth across the industrial automation portfolio and emerging businesses such as software, autonomous mobile robots, and future strategic acquisitions. The position reports to the Senior Director, Portfolio & Partner Marketing and is based in a hybrid setting from the Milwaukee, Wisconsin office. The manager leads the partner marketing vision, strategy, and operating model; develops partner engagement and joint go-to-market initiatives; builds programs that can scale globally; and advances marketing innovation, including AI-powered capabilities and new digital and distribution channels. The role also develops business cases and ROI measures for partner marketing investments, communicates results to executive leadership, and builds the capabilities of a global partner marketing organization through coaching, talent development, succession planning, and strategic hiring. The role requires a bachelor's degree or equivalent years of relevant work experience and legal authorization to work in the United States. Rockwell Automation will not sponsor employment visas for this opening. The position is part of a job family, and experience will determine position level and compensation. Employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

Requirements

Bachelor's degree or equivalent years of relevant work experience.
Legal authorization to work in the United States; employment visa sponsorship is not available for this opening.

Nice To Haves

Bachelor's degree in Marketing, Business, Communications, or a related field.
10 or more years of progressive experience in B2B marketing, channel marketing, partner marketing, ecosystem marketing, or go-to-market leadership.
Experience developing global partner or channel marketing strategies.
Experience working with distributors, system integrators, technology partners, or indirect sales ecosystems.
Experience leading cross-functional initiatives across sales, marketing, business units, and market access organizations.
Proven people leadership experience, including coaching and developing teams.
Experience in industrial automation, software, manufacturing technology, or related B2B industries.
Experience supporting acquisitions and integrating new business models into existing partner ecosystems.
Expertise in modern ecosystem marketing, digital marketing, demand generation, account-based marketing, and partner activation strategies.
Experience leveraging AI and marketing technologies to enhance partner engagement and program performance.

Responsibilities

Define and lead the global partner marketing vision, strategy, and operating model across distributors, system integrators, and technology partners.
Partner with Global Market Access to develop market-backed, customer-informed partner marketing strategies that accelerate growth across established and emerging business areas.
Establish partner marketing frameworks, programs, processes, and performance measures.
Align marketing, sales, market access, portfolio marketing, regional marketing teams, and partner organizations.
Develop approaches to engage, activate, and grow partner ecosystems across multiple partner types.
Design and execute global marketing strategies and programs for strategic technology partners.
Develop joint go-to-market initiatives and co-marketing campaigns with measurable business impact.
Create and pilot models for partner collaboration, engagement, and demand generation.
Develop partner marketing approaches that expand software adoption and growth through system integrators and emerging channels.
Build globally consistent partner marketing programs that can be adopted and scaled across regions.
Identify, document, and institutionalize best practices through continuous improvement.
Support the launch and scaling of new offerings with Portfolio Marketing, Global Market Access, and Regional Marketing teams.
Ensure partner programs communicate portfolio value propositions and support solution-based selling.
Evaluate and introduce partner marketing approaches that drive growth beyond traditional enablement methods.
Lead adoption of AI-powered capabilities to enhance personalization, partner enablement, campaign performance, and collaboration.
Identify emerging trends, technologies, and ecosystem opportunities to strengthen Rockwell's competitive position.
Explore and scale distribution and engagement channels, including distributor inside sales and digital partner motions.
Develop business cases and investment strategies that quantify the impact of expanded partner marketing investments.
Establish performance metrics and ROI models for partner marketing initiatives.
Optimize funding to maximize business results while leveraging available resources effectively.
Communicate program impact and strategic recommendations to executive leadership.
Build a global partner marketing organization capable of supporting current and future growth strategies.
Develop team capabilities through coaching, talent development, succession planning, and strategic hiring.
Foster a culture of innovation, customer focus, accountability, and continuous improvement.
Leverage internal and external resources to strengthen organizational effectiveness and accelerate capability development.