Global Partner Marketing Program Manager

Marvel Marketers

10d

About The Position

The Global Partner Marketing Program Manager drives the strategy, execution, and continued development of scalable partner demand generation initiatives across enterprise and education markets. The role manages a self-service marketing automation platform that helps manufacturers, resellers, distributors, and managed service providers create, customize, and launch co-branded marketing campaigns across global markets. The position works closely with product marketing, regional partner marketing teams, and creative agency partners to develop campaigns and increase worldwide platform adoption. The ideal candidate brings B2B marketing strategy knowledge and hands-on experience in integrated marketing, digital demand generation, and global program management. Marvel Marketers is a global consultancy focused on marketing automation, digital marketing, experience management, and account-based marketing (ABM). It partners with clients on custom digital marketing roles and is seeking people who are self-motivated learners, enjoy challenging work and building relationships, and take satisfaction in helping colleagues and clients succeed.

Requirements

Bachelor’s degree or equivalent practical experience.
Five or more years of relevant experience in partner marketing, demand generation, or marketing operations within an enterprise B2B software or technology organization.
Strong project management and organizational skills.
Demonstrated experience managing partner relationships, creative agencies, or external vendors.
Ability to work independently, drive cross-functional alignment, and ensure timely execution.

Nice To Haves

Experience executing co-marketing campaigns, partner activations, or go-to-market (GTM) programs with external partners.
Strong analytical skills and experience using AI tools to improve marketing workflows and operational efficiency.
Excellent written and verbal communication skills.
Experience managing complex creative workflows, localization processes, and digital asset lifecycles.
Proficiency with project management and/or digital asset management platforms such as Asana, Jira, Monday.com, or comparable tools.

Responsibilities

Serve as the primary point of contact for global partner demand generation programs across enterprise technology and education solution portfolios.
Partner with product marketing, regional marketing teams, and creative agencies to align campaign development with strategic business priorities.
Develop multichannel partner marketing campaigns, including webinars, account-based marketing (ABM), digital advertising, landing pages, email marketing, and events, that partners can customize and deploy.
Own the global campaign roadmap and oversee end-to-end campaign publishing within the marketing platform, including intake, content review, localization, and deployment.
Maintain internal and external documentation for marketing programs, processes, and platform resources.
Monitor campaign performance and report on platform adoption, utilization, and effectiveness in generating partner-sourced leads, pipeline, and revenue.
Stay informed about platform capabilities and industry best practices; collaborate with technology vendors to resolve issues and implement AI-powered features and workflow enhancements.
Lead internal enablement and advise regional teams on partner marketing initiatives that encourage adoption and measurable engagement, lead generation, and pipeline growth.
Coordinate communications to inform partners about new campaign resources and opportunities through newsletters, webinars, and partner management channels.
Identify and implement improvements to demand generation processes, frameworks, and playbooks to scale successful initiatives across global markets.