Global Marketing Strategist

Wellington Management•Boston, MA

2d•Hybrid

About The Position

The Global Marketing Strategist will lead integrated marketing efforts for our Hedge Funds and Sustainable Investing businesses. This individual will serve as a strategic thought partner to business leaders, client-facing teams, and regional marketers to strengthen awareness, engagement, and consideration for Wellington’s capabilities and product offerings in these areas. This role will also lead content and promotional planning for Wellington’s flagship global strategic client education event program. Based in the Americas, the Global Marketing Strategist will collaborate closely with colleagues across global Marketing, Sales, and investment teams to develop cohesive, audience-led marketing programs that elevate Wellington’s brand, reinforce our investment expertise, and support business growth. The ideal candidate is expected to bring deep knowledge and experience in working with different investor types and investment strategies, with marketing experience in Hedge Funds and Sustainable Investing strongly preferred. This individual should have experience leading integrated, cross-channel marketing programs and working across multiple disciplines, including brand and product positioning, digital marketing, public relations, campaign development, thought leadership, and events. The role requires the ability to build strong collaborative relationships across functions and geographies. This role is part of a global Marketing function with teams in Boston, New York, London, Frankfurt, Milan, Madrid, Hong Kong, Shanghai, Singapore, and Tokyo. The function includes dedicated specialists in content creation, digital marketing management, design, marketing operations, and events. In addition, we have Centers of Excellence for brand and marketing analytics.

Requirements

10–15 years of marketing experience within the investment management industry, including direct responsibility for developing and executing effective marketing and communications programs.
Strong knowledge of Hedge Funds, Sustainable Investing, investment vehicles, and regulatory landscape.
Demonstrated success in building integrated marketing programs that drive awareness, engagement, and commercial impact.
Experience across multiple marketing disciplines, including product marketing, thought leadership, digital marketing, events, paid media, messaging and positioning, and communications/PR.
Digital-first mindset, with experience leveraging a broad marketing technology stack.
Strong analytical capabilities, with experience using data and performance metrics to optimize strategy and communicate outcomes
Excellent written, verbal, presentation, and stakeholder management skills.
Strong project management and organizational skills, with the ability to manage multiple priorities and evolving deadlines while remaining responsive in a fast-paced environment.
Proven ability to influence and collaborate effectively with senior executives, cross-functional partners, creative teams, clients, and external vendors.
Resourceful, proactive, and creative, with a continuous-improvement mindset.
Experience working across global teams and geographies.
Budget management experience required.

Nice To Haves

While direct people management experience is not required, experience leading and motivating cross-functional teams is strongly preferred.

Responsibilities

Build and execute the end-to-end marketing strategy for Wellington’s Hedge Funds platform and product offerings. Translate platform strengths into audience-relevant messaging, lead cross-channel activation (content, events, paid media, media relations), and partner with regional Marketing teams to ensure alignment and effective use of high-impact assets.
Serve as the lead Marketing Strategist for Wellington’s Sustainable Investing platform , aligning global messaging, content, and promotion plans across regions, channels, and stages of the marketing funnel, while enabling localization where needed. Ensure materials and communications are audience-targeted and sensitive to evolving regulatory, reputational, and political considerations.
Lead marketing strategy for Wellington’s flagship strategic client education event program, including agenda development, internal and external communications, and post-event content designed to extend reach, deepen relationships, and reinforce Wellington’s value proposition and investment expertise with key clients and prospects.
Develop and execute differentiated, forward-looking marketing plans to increase awareness and consideration of our capabilities and create meaningful engagement opportunities with clients and prospects.
Establish and monitor key marketing performance metrics to generate insights and optimize program effectiveness, applying a data-driven approach to planning, measurement, and continuous improvement.
Gather and synthesize client, product, channel, competitor, and market insights to inform recommendations and strengthen marketing impact.
Maintain a broad understanding of competitive offerings, market trends, industry developments, and evolving audience preferences.
Create targeted messaging and activation plans tailored to distinct investor segments, buyer stages, and regional market needs, partnering with regional Marketing teams to localize content and ensure consistent global messaging.
Build strong working relationships and collaboration forums across business, Sales, Corporate Communications, and Marketing teams globally.
Oversee budgets and resources, including annual planning, monthly tracking, and invoice management.
Manage external partners, including media agencies, advertising agencies, and production vendors.

Benefits

retirement plan
health and wellbeing
dental
vision
pharmacy coverage
health savings account
flexible spending accounts and commuter program
employee assistance program
life and disability insurance
adoption assistance
back-up childcare
tuition/CFA reimbursement
paid time off (leave of absence, paid holidays, volunteer, sick and vacation time)